Welcome to the KC CHIROpulse Podcast. This week’s topic: Cracking the Chiropractic Marketing Code.
The KC CHIROpulse Podcast is designed for Chiropractic professionals ready to elevate their practice to new heights. Hosted by Kats Consultants coaches Dr Michael Perusich and Marisa Mateja, both seasoned experts in Chiropractic care and business development, this podcast provides invaluable insights and actionable strategies to help you create a flourishing and sustainable Chiropractic business.
In this episode, we discuss:
Understanding the Chiropractic Marketplace
Building a strong brand presence
Creating a solid online presence
Social media strategies for the Chiropractic practice
Effectively utilizing patient testimonials and referral marketing
The value of being present in your community
Future trends in Chiropractic marketing
In each episode of KC CHIROpulse, we delve into crucial aspects of building a successful Chiropractic practice, covering topics such as establishing a strong foundation, adopting a patient-centric approach, mastering marketing techniques, achieving financial fitness, fostering effective team building and leadership, integrating technology and innovation, and navigating common challenges in the field.
Whether you're a seasoned chiropractor or just starting your practice, the KC CHIROpulse Podcast offers a wealth of knowledge and practical advice to help you navigate the intricate world of Chiropractic business. Join us on this journey as we explore proven strategies, share success stories, and connect with industry experts to empower you in your pursuit of building a thriving Chiropractic practice.
Don't miss out on the latest insights and expert guidance. Subscribe now and unlock the secrets to taking your Chiropractic practice to the next level. Your success is our priority at Kats Chiropractic Business Advisors.
Be sure to SUBSCRIBE to the Kats Consultants CHIROPulse Podcast When you are ready we can help.
Free Resource: Download What's Your Practice Worth?
Welcome to the KC CHIROpulse Podcast. This week’s topic: Cracking the Chiropractic Marketing Code.
The KC CHIROpulse Podcast is designed for Chiropractic professionals ready to elevate their practice to new heights. Hosted by Kats Consultants coaches Dr Michael Perusich and Marisa Mateja, both seasoned experts in Chiropractic care and business development, this podcast provides invaluable insights and actionable strategies to help you create a flourishing and sustainable Chiropractic business.
In this episode, we discuss:
Understanding the Chiropractic Marketplace
Building a strong brand presence
Creating a solid online presence
Social media strategies for the Chiropractic practice
Effectively utilizing patient testimonials and referral marketing
The value of being present in your community
Future trends in Chiropractic marketing
In each episode of KC CHIROpulse, we delve into crucial aspects of building a successful Chiropractic practice, covering topics such as establishing a strong foundation, adopting a patient-centric approach, mastering marketing techniques, achieving financial fitness, fostering effective team building and leadership, integrating technology and innovation, and navigating common challenges in the field.
Whether you're a seasoned chiropractor or just starting your practice, the KC CHIROpulse Podcast offers a wealth of knowledge and practical advice to help you navigate the intricate world of Chiropractic business. Join us on this journey as we explore proven strategies, share success stories, and connect with industry experts to empower you in your pursuit of building a thriving Chiropractic practice.
Don't miss out on the latest insights and expert guidance. Subscribe now and unlock the secrets to taking your Chiropractic practice to the next level. Your success is our priority at Kats Chiropractic Business Advisors.
Be sure to SUBSCRIBE to the Kats Consultants CHIROPulse Podcast When you are ready we can help.
Free Resource: Download What's Your Practice Worth?
KC CHIROpulse Podcast. Helping Chiropractors keep their pulse on success. Thanks for listening.
Dr. Michael Perusich:
Have you cracked the code for chiropractic marketing?
Marisa Mateja:
Uh, has anybody?
Dr. Michael Perusich:
I don't think so. All right, everybody, welcome to the KC ChiroPulse podcast brought to you by Kats Consultants, helping doctors keep their pulse on success. I'm Dr. Michael Perusich, and I'm joined by my co host, Marisa Mateja, known as the Overview Knower.
Marisa Mateja:
I know a little bit about a lot, right?
Dr. Michael Perusich:
You know, a lot about, you know, a lot about a little bit. No, no, no, no. Hey, seriously. You know, we get these calls all the time. We talk to doctors all the time and one of the major speed bumps, if you will, in practice seems to be marketing. Yeah. And
Marisa Mateja:
it's tough. It's tough. You know, you have to. Obviously start with the basics, right? So start with a good brand presence, which means you got to have your logo and your coloring and your, uh, you know, basic stuff down your online persona. Who are you? And sometimes that's knowing your why. More than anything. Um, so for all you young docs out there, I would suggest really nailing down and Figuring out who you are as a chiropractic physician and what you plan to bring to the community that you're in
Dr. Michael Perusich:
Okay, so hold on we talk about this whole why factor a lot. In fact, we're doing a whole mastermind on this right now, correct? Your, your why is so important. If you don't know your why, then it's kind of like driving across country without a road map. You really don't know what you're doing or Google Maps or Google Maps. Yeah. Or GPS. Yeah. So if you don't know your why, you really You really haven't mapped out where you were going in practice, and this is incredibly important. You know, yes. And in the beginning of practice, you, you want to get every spine in the door that you can. I get that. But, you know, after about the first six months to a year or so, you really should be starting to kind of drill down to the patients that are attracted to your why. And if you don't know your why, then you won't, you really won't attract to anybody of stature. So that why is an absolute absolute. Foundational component.
Marisa Mateja:
It is. And if you know your why, you are more likely to be able to ask patients for testimonies. You're more likely to be able to ask. And let me back up. You should be able to ask the right patients for the right patients. Exactly. Um, you should also be able to ask the right patients for referrals. And I think, okay, you're Back up one more step. Not only do you have to market in your practice, but you have to sell and you know, wow.
Dr. Michael Perusich:
The four letter word,
Marisa Mateja:
everybody just, yeah, you do, you have to sell and to sell that is being able to approach people and ask them for testimonies. It's being able to ask them for referrals, guys. Referrals are still number one way people come to you, whether you believe it or not. It's still the number one way that you get patients in your door is by referrals. You can. Increase that exponentially if you're asking for referrals and you're asking the right way, the right way. Correct. So, you know, that's one of the big places. I think that a lot of offices fall down because they don't want to sell. They don't want to ask, they, they want to not sell their service to other people, but yet that's the number one way people get to you. And do you know those people that are referred to you will spend 25 percent more in your practice than if they were someone just coming off the street or seeing your other kind of marketing?
Dr. Michael Perusich:
Wow. That's a big statistic. That's a
Marisa Mateja:
big statistic. 25 percent more. Why? Why? Do we know why? Because 92 percent of those people believe in who sent them to see you. They have trust in, they have trust in the people that are telling them you're the one to go see.
Dr. Michael Perusich:
So for every hundred dollars. that a non referral patient spends. The referred patient spends 125. Who do you want to provide service to? I want to provide service to the ones that pay the most. I mean, that's
Marisa Mateja:
a no brainer. And it's not just that they pay more, but there's another factor, and that's that they stay longer in practice. They stay
Dr. Michael Perusich:
in practice and that's huge because that's, that's how you build a business. I don't care what kind of business you are. We can talk chiropractic, we can talk hamburger stand, we can talk a box store. The only way you build a long term business is by retention. It's not shoving more new people in the front door. It's keeping them from falling out the
Marisa Mateja:
back door. Yeah. And, and I think we miss that in our profession. Um, you know, long time ago it, it was built. Our profession has been built around the new patient. It's been built around. We have to see more, more, more, more, more, but the problem is we're not paying attention to like what you just said, who's going out the back door. So the more, more, more comes because we're not paying attention. Um, focused on some of the key factors in our practice, which absolutely is retention.
Dr. Michael Perusich:
Absolutely. And being focused on the new patient so much as the cable company effect. It's, it's, we're going to give you a deal to get you in the door, but once you're a customer. Once you're a client, once you're a patient, there's no more deals. Now, now we're going to present, you came in for 19. Now we're going to present you with a 2, 500 treatment plan. Okay. That that's tough. The only way you can make that work is to be really good at, and I'm going to say at this time, selling. And I just want to make a quick point on this. I don't, I don't want to belabor it too much. Marketing and selling go hand in hand. And again, I don't care what business you are, you have to do both. And I know in our profession, we have a tendency to want to just shut down when we hear the sell word, but here's the difference between the two and why they have to be together. Marketing gets people to your door, selling keeps them inside. And if you don't do the two, you may be really good at getting people to the door, but if your dropouts are high and people are dropping out of the first, second, third, fifth visit, it's because you're not selling. You're not, you're not telling them why they need to stay. So marketing is telling them you have a service. They might want to. To utilize, but selling is connecting your service to their need.
Marisa Mateja:
And you touched on it big time, right? There are marketing has to touch on that emotional component and the need and whatever they have going on with their body and those kinds of things. If you're not tying it to the emotional connection. You're going to struggle with your sales. You have, you have to connect those two dots because we are people of emotion and we, we really pay attention to what triggers our emotion and what's going to help fix some of the things that, uh, you know, are those components in our, in our health and those kinds of things. Referrals, another good statistic to think about is. On average, we talk about 90 different products a week. Wow. Is that a weird stat? We talk about 90 different products a week. Okay. As consumers? As consumers. In general. I hope that your patients are talking about you as a, we'll call ourselves a product of service. Right. Um, we want them to be talking about us. So if we are, I'll go back to my referral example, but if we are asking people to talk about us to the people that they're friends with more than likely they will, because we've I'm
Dr. Michael Perusich:
going to have to start thinking about how often I mentioned
Marisa Mateja:
it made me start thinking about it. I'm like, you know, that may be accurate.
Dr. Michael Perusich:
Interesting. Okay. Yeah. How can you leverage that so that you're a big percentage of that 90 products services? Yeah, it's all it's all lumped in there together. I'm sure that's interesting.
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Dr. Michael Perusich:
Okay. So I have a question for you. You mentioned branding earlier. So, as a clinic, we've got our Facebook page, we've got our Google page, we've got our Instagram, we've got our TikTok, we've got our, our um, Twitter X, now it's called, so we've got all these social media platforms. When it comes to branding, do we need to look different on each platform, or do we need to create some congruency?
Marisa Mateja:
So what I mean by that is you're going to use your same logo colors, those kinds of things, but each platform you may be talking to different audiences. So on your platforms, you have to determine who's your followers, who are those people that are, listening to you on the different platforms. Great example, Facebook, Facebook's going to be a plethora of different age groups, more than likely. Okay. So you've got everybody from your teenage. Uh, patients all the way through your geriatric patients anymore. You know, a lot of them have Facebooks. I know my parents do and they're in their seventies. So we're getting to that point where Facebook covers a really broad range of age groups. Okay. Obviously that's just one demographic that I'm talking about here, but the, the demographics going to be, who are your followers? So. Every now and then go look and see who's following you because the information that you give on Facebook, if it's a higher, older group, may be different than the information you give on Instagram, for instance. So while it can be the same Instagram, you may end up with a more youthful audience there. So it may be more about, uh, moms or, kids or. It may be more about some products or different things that relate to that age group. So look at who, who's following you on the different platforms, um, you know, Twitter, you know, that's a tough one. I think, uh, locally, you know, you just need to be following some people that are local businesses and those kinds of things to be able to comment on their stuff. And hopefully they're coming back on your stuff and those kinds of things, uh, you know, and the same thing goes with, TikToks, if you can find your niche on videos, uh, that's a great place to be. I just, you can have a lot of fun there and people want to be places that are fun. I think you have, I think the problem with TikTok is you just have to be careful that you're not doing a ton of adjusting and you're scaring people. we've seen, we've all seen those TikToks that make you cringe, you know, and things, you just have to stay away from that. My suggestion, is to,
Dr. Michael Perusich:
or that you're being made fun of. Right. Or denigrated.
Marisa Mateja:
Exactly. So my recommendation is before you do any kind of adjusting ever on video, I would get with your malpractice company and ask them questions about what they recommend. Yep. Because I think you'll be surprised on what they recommend. So yeah, we know what's going on. Yeah. Yeah. That, that would be my recommendation there.
Dr. Michael Perusich:
So we, we've got all these different social media platforms. Let's talk a little bit about social media strategy. How do we, how do we actually leverage all these platforms? So they're, they're working and how do we manage this whole thing?
Marisa Mateja:
Well, it's the one thing that I think is our second area of. Places we fall down in practice, we get busy and we forget to plan. So I think content calendars are incredibly helpful if you're planning out your marketing. And that means, you know, every single week, what's going to go out on what days you've got it planned out. If you're going to do videos, you've got them recorded ahead of time. It's all about planning correctly and making sure that you're putting out the messages that you want. And that goes down to what kind of month is it? Um, so great example, January, what's the. biggest thing that you think of in January. It's getting healthy, right? It's getting our resolutions in order. It's, starting back on a workout plan. I'm eating right again. I've gotten through the holidays. If you're going to have those kinds of messages and you know that that's important to your listeners, it's a great time to do that. Especially if you offer Weight loss or wellness programs in your office.
Dr. Michael Perusich:
Yeah, that's great And you know when it comes to making videos we hear from doctors all the time Oh, I'm scared to death to make a video and and and that's okay to have a little stage fright in doing them But the more you do them the better you get at them But the one thing you don't want to do is you don't want to make it too canned You want it to just be fresh and lively and your personality so don't memorize it. I watched one the other day The subluxation is the primary thing that chiropractors work on. You, you don't want to come across like that. You want to come across as, Hey, you know what? We treat subluxation. So here's what that means. Here's why chiropractic is so amazing. And they don't have to be long.
Marisa Mateja:
No, that was what I was getting ready to say. They don't have to be something that's incredibly long. One to three minutes is more than enough on Facebook. Okay? If that's where you're going to be putting them. More than enough on I don't remember what TikTok allows you to do, but you've got platforms that are asking you for shorter content. So it doesn't have to be long. It's just a tip. It's just a little advice. It's just the information that gets in their head to make them understand that you have some knowledge that they need and they need your help for something that's going on with them. So
Dr. Michael Perusich:
you told me something not too long ago that I think is really interesting. How do most people watch videos? On social media,
Marisa Mateja:
well, probably at work on silent.
Dr. Michael Perusich:
Yeah. So they're, they're, they're looking at the, either the activities or the reading the captions.
Marisa Mateja:
Yeah. So it's,
Dr. Michael Perusich:
I know my daughter, my daughter is so caption oriented anymore. Even if if she watches a movie on Netflix, she turns the captions on. I'm like, why are you doing that? I like reading it. I'm like, okay
Marisa Mateja:
You know, what's really funny and oh I could get in trouble for saying this my husband's hearing is um Going downhill just a little bit. Okay so I have to laugh because lately i've even noticed him doing that and While we're watching tv. He's got the captions on and it drives me A little crazy, but I get it. And you know, if people are on their phones, if they're on their phones, especially at work, they don't want people to know that they're diving into Tik TOK or going down a rabbit hole, right. But they put it on silent. So captioning is important.
Dr. Michael Perusich:
It is important. So, you know, make sure that's part of your social media strategy. So how, how, what are the best ways to kind of build a following?
Marisa Mateja:
Hmm. That's a great question. Um, I would say the very first thing is asking your patients to follow you, asking them to share your information, asking them to like, and there's lots of ways to do that. I mean, we've seen people do contests and different things at the, if I get to a thousand people, I'm going to give this away, obviously that's one way. But most of the time it's, You've got to talk to your, your people that are coming into your practice. And that's part of that selling. It's getting them to like you, follow you, pay attention to your content and, and ultimately, hopefully share it. Uh, that's going to be the first thing. You can also get a following by collecting emails and staying ahead of people there. That's also another avenue of marketing that is an easy one. You can throw out an email every couple of weeks to people who have not been into your practice to stay in front of them. Again, that's another area that I think we forget about. Those people already had trust in you at one point, they came to see you, they've been in your practice, they've seen what you have to do. They know your staff. Whether they just fell off your schedule or something like that. Those are the people that we should also be staying in front of. And so that's a following that you need to cultivate. So whether it's email or text, I mean, there's plenty of platforms out there that allow you to do those things very simply now and put in messages that automatically go, it doesn't take, it may take a little time on the front end, but it doesn't take time on your regular day to day. timeframes to stay in front of those people.
Dr. Michael Perusich:
That makes sense. Um, when it comes to, to content, should it be educational? Should they be, should doctors be doing blogs, podcasts, video? What, what, what are the primary focuses there? Yeah. Focuses, foci, focuses. You know, all
Marisa Mateja:
of it. I mean, you know, and I hate to say that, but that's where your content calendar comes into play. So when you're putting that together, it's, I'm going to do a blog once a month, or I'm going to do a video twice a month, or I'm going to do, that's where that planning comes in because you can create different avenues of getting in front of people, everybody's a little different in what they absorb. So you want to make sure that you're utilizing different things. It also plays into your SEO, your Google search ability. You know, there's so many other things that fall into that category when you're thinking about what to put out. So not only is video good, but written word is still really good. To have on your website to have keywords in to allow people to when they type in chiropractor in my area, you come up because you have some of those things already on your website. It's the written word that's still the Google searchability factors.
Dr. Michael Perusich:
And it needs to be original, right? You don't want to take something somebody else did and put it on your site because then you're just marketing them. No,
Marisa Mateja:
you, you absolutely want everything to be original, no plagiarism, none of that. You want to make sure you're very original in your content and your creation. So, uh, there are tools out there, it's amazing in this day and age, what. Is available. AI is in my opinion, unbelievable. It's so cool. is it scary? Absolutely. A little bit scary, but it's amazing what can be created in no time. And then you can take that information, edit it down and then go put it into platforms, um, that allow you to look for plagiarism and make sure that it's original content. It's very simple to do. Very easy to use some of these things the tools are right there in front of us Uh, I was on one the other day that created 30 videos in about five minutes And I literally just about fell out of my chair watching it. It was so cool. I mean It's just, they were good. They're great. I mean, it's just amazing what we have at our fingertips nowadays to make those kinds of things easy on a practice who maybe doesn't have the resources to go out and hire people to do it for you. You can do this stuff yourself. You have to be organized. You have to understand the branding and those kinds of things and your why, of course, but you can do these things yourself.
Dr. Michael Perusich:
And just from a content standpoint. How do they drill down? What are the best ways to drill down on what to talk about? Like, should they talk about therapy? Should they talk about just what makes them unique and different?
Marisa Mateja:
Yeah. You know, if you don't know, your very first place is, Google search, go search what people are putting in, in your area. It tells you it's amazing, you know, put chiropractic. In and just see what comes up. It'll give you a drop down of what the most common searches are. That's a great list to start with.
Dr. Michael Perusich:
Yeah. And you know, when you're when you're drilling down on your why think about your uniqueness, you know, what makes you unique? What makes you different? And I was talking to a doctor doctor the other day, and he was the only one in his town that has laser therapy. Great. That's one of your unique points. If people need laser therapy and you're going to tell them why they need it in your marketing, then they have to come to you to get it.
Marisa Mateja:
Yeah. So just take that example. What are the things that people would come to you and use? Laser therapy for, you know, there's 20 different short videos right there, probably more than that, but you know what I mean? Like that there's tons of content sitting right in front of you. You just have to think about it in terms of what would a patient want to know? What do they need to know? What would they come to you for? What would you recommend it for? There's four videos right there, right
Dr. Michael Perusich:
there. Yep, exactly. So I know there's a difference and I know this stuff. I'm just asking you cause you are the overview knower posting versus
Marisa Mateja:
paid. Yeah. You know, I'll just put it simply is Google a for profit business. Oh yeah. Is Facebook a for profit business? Oh yeah. Yeah. Do they want you to spend marketing dollars with them? Of course they do. And when you do, they're going to put you in front of audiences that you choose to be in front of. So very important to be paying for some of the content. Some of us are lucky enough every now and then to get a organic posts that goes viral, right? I mean, it doesn't happen often, more often now because of, um, Tik TOK, I would say we had one
Dr. Michael Perusich:
that went nuts. Yeah.
Marisa Mateja:
I mean, all of a sudden you've got a million views, you know, and you're doing, Oh, I think that that doesn't happen as often. So I think in our minds when we're posting things on social media, we're like, Ooh, we're going to get this to go viral or whatever. And then you don't get very many likes and you're like, Oh, well that's where those paid advertising dollars come in. You have to utilize some of that so that they'll open their algorithms up. No, we don't know what the algorithms are still. That's a top secret thing, right? They keep those under wraps, but you know, they open that up just a little bit. And it's like, it's like flood doors. You know, they let people see you for a little bit and they close them back down. So if you're only working off of organic, it's going to be a lot harder.
Dr. Michael Perusich:
True, true. So we've, we've talked a lot about social media marketing and, um, you know, internet marketing and those kinds of things. What about just getting out of the office and out in the community?
Marisa Mateja:
Still very important. People have to see you. We connect with faces. We connect with people. If you're not getting out in your community, shame on you is all I have to say. You are missing out on opportunities left and right. Then look for ways to be seen in your community, whether you're Sponsoring something, whether you're a coach of something, whether or not you're doing a talk somewhere in your community, get in front of businesses. There's a thousand ways to interact with your community on a daily basis. And I highly recommend that the more people that know who you are. And that you're there and you're there and supportive of other businesses and other community projects and those kind of things, they're going to be interested in who you are and wanting to come see, see what you
Dr. Michael Perusich:
do. Absolutely. And it's simple things like don't, don't just sponsor a little league team. For example, go be at the little league games. You can sponsor it too, but you know, be there, be present volunteer
Marisa Mateja:
oranges. Go pass out some, find ways to connect with those people so that they know who you are. Hey, I'm not just going to sponsor. I'm going to make sure you guys have little water bottles every time you play, put your logo on it, put, put your sticker on there, you know, put a. Free consult on there. There's so many ways to be involved,
Dr. Michael Perusich:
you know, turn your, turn your clinic into a Halloween, house at Halloween time, not a scary one, but you know, you, you can have a, basically a trunk retreat. You have kids in the community come in and they can go to different stations and you've got it all decorated up. And, um, you know, that, that just draws people to you, things, things like that.
Marisa Mateja:
Absolutely. And there's so many ways. I mean, you can do things right out of your clinic. Like you just said, have a kid's day and have other, uh, businesses come in and have booths at your office so that parents can get to know more providers. There's so many things that you can do, but yes, community involvement is still incredibly important. And I see. I'd say since the pandemic, but I think it was even before that. I see a lot of younger people because they're so ingrained into their phone and connecting via apps and those kinds of things and not face to face. I see a lot of young docs coming out of school, scared to death to do those things, scared to death to go in the community and make a name for themselves. And I, over and over again, I see them fail in practice because they are unwilling. Nervous all of those things to do those little marketing things Very very important to get over that and put yourself out there. Yeah,
Dr. Michael Perusich:
I Getting out like in the community is just huge Very important very very important. Okay, so technology is changing. You've talked about ai What do you see in the future as far as trends and marketing? Oh gosh,
Marisa Mateja:
it's a great question. Um
Dr. Michael Perusich:
I mean, I think I think A. I. Is gonna play a very important part. We're already seeing that. Yeah, yeah, especially when it comes to content development. It's such a helpful tool. I was just
Marisa Mateja:
getting ready to say that I see that being a trend that obviously is not going away. it'll just keep developing into cooler and cooler things. I mean, we're already seeing video creation being able to be made very easily. Um, again, keep in mind some of that may not have Yeah, yeah, yeah. You in it. So you have to be sure to interject your picture, your photos, your make it personal. Uh, but I think there's ways coming that are going to make marketing easier on the small business owner. Let's put it that way. I think that's a trend that you don't necessarily have to go out and pay someone else to help you. Some of the stuff you can do on your own.
Dr. Michael Perusich:
You know, one of the simplest ones we haven't really even touched on this is These text messaging systems that are out there where it's not just an appointment reminder You can send out birthday wishes you and we haven't seen you in a while Hey, our clinic's putting on this big event. We're inviting you. I mean you can do all kinds of great things with them That's just another marketing tool and using technology at the same time,
Marisa Mateja:
you know I'll touch on one technology thing that we you know doesn't necessarily have to do with The type of marketing we've been talking about but it's online scheduling It's been around for a little while. We're having a hard time embracing it, I think, in a lot of offices. Online scheduling is incredibly important to the procedures and the day to days of your staff, and I can't tell you enough how important online scheduling will become. I think it's going to be one of those tools that you just don't want to live without. I think it decreases the phone calls that come in to your practice. It allows your staff to be more of a marketer, salesperson. Relationship builder, those key elements of retention, in my opinion, I think you end up in a place where online scheduling is just convenient and easy for people. I, it, this goes back to the young group that we were just talking about a little bit ago that have a hard time getting in front of people. They don't want to pick up the phone and make a phone call. They don't want to talk to anybody on the other end. I will say my son is that person. He, he would much rather make an appointment online than pick up a phone and call someone. We are seeing a shift in that and I highly recommend you look at online scheduling.
Dr. Michael Perusich:
Yep. Whether you like it or not, it's here and you need to be utilizing it for sure. It's a great tool. We've talked about a lot of things to help the chiropractic office really try to crack the code of marketing. We talked about branding and the importance of that having consistent colors and images, but speaking to your audience, depending on which platform you're on. Um, we talked about that brand presence. We talked about, Some strategies for social media. That was great. We talked about getting out in the community and different types of content that you should be doing Building, you know what it really all comes back to patient experience Yeah And showing them what kind of patient experience They're gonna get when they come to your office because that's part of what people are looking for. Absolutely I think that just kind of sums it all up. Well, Marissa, thank you for jumping on here with me today and being the overview knower that we all know you are. We hope this information really helps you guys out there in your practices. And if we can be a further help, go check us out at Kats, consultants. com. We're doing all kinds of great things for doctors. Really helping setting you up for success. It's not just you, but setting your, your team up for success and so forth. So go check us out and, uh, we've got a whole, whole bunch of free resources and things on there and, uh, check out our downloads and so forth. And. Subscribe to the podcast if you haven't
Marisa Mateja:
already. Please subscribe, leave us a like, leave us a comment. I can't stress enough how much, uh, we appreciate those kinds of things.
Dr. Michael Perusich:
We do. And we love interacting with you guys. So, because we're doctors too. So, all right, everybody, thanks for tuning in to the KC Chiro Pulse podcast, brought to you by Kats Consultants, helping doctors keep their pulse on success. We will see you next time. See ya.