160 Success Stories and Lessons Learned in Chiropractic

Welcome to the KC CHIROpulse Podcast.  This week’s topic: Success Stories and Lessons Learned in Chiropractic. 

The KC CHIROpulse Podcast is designed for Chiropractic professionals ready to elevate their practice to new heights. Hosted by Kats Consultants coaches Dr Michael Perusich and Dr Troy Fox, both seasoned experts in Chiropractic care and business development, this podcast provides invaluable insights and actionable strategies to help you create a flourishing and sustainable Chiropractic business.

In this episode, we discuss:

• Some of our personal success stories…and failures too
• The importance of mentorship and coaching
• Why your passion for Chiropractic is so important
• Success strategies from what we learned
• …and much more

In each episode of KC CHIROpulse, we delve into crucial aspects of building a successful Chiropractic practice, covering topics such as establishing a strong foundation, adopting a patient-centric approach, mastering marketing techniques, achieving financial fitness, fostering effective team building and leadership, integrating technology and innovation, and navigating common challenges in the field.

Whether you're a seasoned chiropractor or just starting your practice, the KC CHIROpulse Podcast offers a wealth of knowledge and practical advice to help you navigate the intricate world of Chiropractic business. Join us on this journey as we explore proven strategies, share success stories, and connect with industry experts to empower you in your pursuit of building a thriving Chiropractic practice.

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Transcript

Dr. Michael Perusich: 0:00

Today on the Cairo Pulse podcast, we're talking about success stories and lessons we learned in practice.​Hi everybody. Welcome to the KC Chiro Pulse podcast brought to you by our sponsors, Chiro Health USA and Kats consultants. Hello everybody. I am Dr. Michael Perusich, your host, and I'm joined by my cohost, Dr. Troy Fox, Dr. Troy. You and I have had not had, well, we've had, but we, we've shared so many stories with each other over the years. So I thought it'd be fun if we just talked about some of these things today and where some of our success came from and some of the lessons we could probably call them hard knocks that we learned along the way as well.

Dr. Troy Fox: 0:44

Yeah, I, I'm not so sure that I haven't had more lessons than I have successes, but I think that, I think that honesty comes with what you're doing and how you're doing it. If you're, if you can't be honest about that, you probably aren't an entrepreneur because you, you really, you become very good at self evaluating. And you're very honest with yourself if you're an entrepreneur. So I, I would say definitely I've learned a lot of lessons along the way.

Dr. Michael Perusich: 1:15

Yeah. You know, we, we both have. And, um, you know, I think the, I think the first lesson is to realize that you really wear two hats when you own a chiropractic business, a practice. Yes, you're the doctor, of course, but you, you also have to be the entrepreneur. You have to really dig in and not just learn how to be a great chiropractor, but we also have to learn how to be great business people. And if we don't add that business component in, then it very, it becomes very difficult to perpetuate your business and see growth over time.

Dr. Troy Fox: 1:51

Yeah. It's a, it's a real challenge as you go into practice too, because the thing is, is we get hung up in the. In the wearing the doctor hat when it comes to the end of the day, or the lunch hour, and I can tell you that I experienced this, on a daily basis that I'll go into my lunch hour. And I probably got a list longer than what my lunch hour allows of things that need to be done that are more put on my entrepreneur hat and get stuff done. Sometimes it's fixing a piece of equipment. Maybe it's hanging, maybe it's hanging a blind. Or it could be setting up advertising, talking to my local newspaper, talking to people that are on a board, or maybe going to a meeting over the lunch hour, because that's what's on tap for that day. As the entrepreneur, I have to promote myself. It's, it's also almost PT Barn. unfortunately, you got to do a lot of juggling as an entrepreneur. I can't say entrepreneur today, any other time I could, but you've got to do a lot of juggling and you do have to wear multiple hats. And it is really easy to say, you know what? I'm done with my morning session. I'm going to go in my office and shut the door and eat my lunch in peace. And then I'll be back at one 30. And it's, it doesn't

Dr. Michael Perusich: 3:07

work that way. Not if you want to be successful, not if you want to be successful, you got to get out and you got to, you got to do some glad handing. You know, when you first go into practice, you've got to look at everybody that you meet as potential prospect. Perspective patient for your business, so you, you go to the bank and you're setting up your accounts. Well, the person helping you set up your accounts could be a potential patient, the, the loan officer helping you get your loans together. And so it could be a potential patient plus three degrees of separation. How many people do those people know? So you gotta be constantly thinking in that, that self promotion aspect of, of business. When you meet people, especially in the beginning, then you gotta go out and you gotta find a location and you gotta work with the architect and the landlord and things to get the space built out. And, we haven't even touched a patient yet. then from there, once we get our, our space built out, then we got to promote it. We still haven't touched a patient. And then. We eventually start building that patient base and start having some people coming in. And I think that's that point where you, we, the tendency is you really want to step back and just kind of enjoy having treated some patients, but there's tomorrow. And so you got to just keep this whole thing going and going and going. And then there's inflation that creeps in. So you've got to have a little bit of growth each year. It's in our, our lifestyles change, so you've got to have growth over the years and then you get married and you've got a spouse and family and now you've got to have more growth because you need more revenue coming in. So you, you've really got to be on your toes when it comes to the business side of the practice and you have a long winded answer.

Dr. Troy Fox: 4:50

Yeah, well, you have to get a little thicker skin sometimes too. I want to tell you a story about an initial challenge that I had in practice. I thought you were going to

Dr. Michael Perusich: 5:00

talk about the Brady bunch.

Dr. Troy Fox: 5:01

Yeah, I should have, cause this is kind of like the Brady bunch, but so here's, here's an initial hurdle and this would have really baffled a lot of people. So I went to the big three banks in the small town that, that I practice in, in 1996. Yeah, long time ago. I think we were still pulling horse and buggy around town at that time. I think I parked. I'm not going to date myself like that. So in 1996, there were three big banks in the town that I went to. I went to all three of them, got turned down by the first two. And I had a, I had a prospectus. I had like down to the pencil and the eraser, what my practice was going to cost. I had all my, I had all my projections of what I was going to make in my practice. I mean, I handled this like a real entrepreneur. I walked in handed, I actually forward emailed them a copy or mailed them a copy of that in a binder before I showed up and the first two banks that I went to the first bank that I went to, this started off well, my wife walked in right in front of me and we're buying this practice together. Yes, I'm the chiropractor, but yes, she is a very smart office manager and is going to run this. Yeah. So I walk in and the guy reaches around my wife to shake my hand and then basically tells me that we don't need any more chiropractors in McPherson. And the second guy tells me to rent a house and practice. On the first floor and live on the second floor, because there's no need for me to buy an office because I'm not going to be here very long. And so my start, and here I am, I've never run a business ever, but you know what, all that did was make me mad. And I was going to do, but now the third bank that I went to, the guy says, Hey, I read all the information you sent me. Could I ask you a question about, uh, one of the lines on page six? Now I knew we're in business. now I knew that we were, we were talking apples to apples with the guy that was looking to make money for his bank. Come to find out it was the first commercial run loan. The guy had ever written. We ended up being really good friends over the years, and I made him look really good because my, my projections and what I did were miles apart, meaning that I did well more than I put my projections. That's where, as an entrepreneur, you have to know that there's going to be adversity. There will be people telling you from day one that you're going to be a nobody. And so you have to step up with thick skin, but what else did I have? I had a plan. I wasn't just, I wasn't just an, I wasn't just an angry young chiropractor. I was an angry young chiropractor with a plan. And that's really probably the delineating thing is that I had a plan. Now, where did I get that plan? Let me tell you where I got that at. All the way back in the day, there, there was a, there was a consulting group called Kats Consulting, and they had a quick start program for young doctors that were in school, and that's where I learned to put my financial plan together. So Katz started with me long before I actually got into practice and had me prepared when I went to the bank. Can you imagine if I hadn't had all that stuff, how rattled I'd have been when I got told. We don't need any more chiropractors. Just pack your little bag up and go home.

Dr. Michael Perusich: 8:34

Yeah. Yeah. Yeah. That's had me well prepared to what went through the same program and had a similar experience. So I had, I'd been invited to the Kiwanis club one day for lunch. Their meeting started at 1230. So I set up a bank appointment. This is the first bank I went to. I set up a bank appointment at 10 30 thinking. Go in, do my dog and pony show, you know, we'll get our money lined up and I'll be feeling good when I go to that Kiwanis. So I walked in and the first thing the guy says to me, very similar, he says, well, first off the chiropractors here don't do very well. So I don't know why I would loan you the money that you're asking for. Yeah. One number two. I'm not really sure there's enough business in this town and I think that's why they're not doing very well. So I really don't have any interest.

Dr. Troy Fox: 9:21

Yeah, you gotta love it. And so

Dr. Michael Perusich: 9:23

I walked out of there, tail between my legs, go to the Kiwanis meeting. Here's the interesting part. You never know who you're going to meet. So the vice president of one of the other banks was at Kiwanis. And when it came time to, as a guest, I had to introduce myself and I had the chance to stand up and say, why I was there, what do I do? And, I'm the new chiropractor in town. We're building this clinic over here. And he came up to me afterwards. He said, you're different. I'm very impressed with you. I think you're going to do well in this town. And I said, great. Are you alone in money? And he said, what are you thinking? And I said, well, I want to finance, the startup of my, of my business. He said, I'll tell you what bank closes at three o'clock today. Come by three at three 30, just knock on the door. Tell him I. You have a meeting with me and by about four 15, we were ready to ink the deal. That's good. You never know who you're going to meet. And that all happened in one day.

Dr. Troy Fox: 10:18

Yeah. Well, part of it was because you were being that forward thinking entrepreneur, you were already at a Kiwanis meeting. You're already doing the things that entrepreneurs do. They, I know that it looks really cool to be the next, Elon Musk and to hide, you know, I mean, he does interviews and stuff, but you can tell he's a bit of an introvert. Type personality, right? And you can't really be that type of person. You have, even if you have to force yourself out of your shell as an entrepreneur, we have to get out there and go, go through the motions at least with a smile on your face. I actually talked to a pastor the, the other day that was talking to me. And he said, you know, 110 percent when I step up on that stage to give my sermon. But you'd never know if I wasn't. And I said, that's great. So, you know, that brings us to another portion of this. Once you get to this point, because it seems very hectic and I can tell you that over the last year I bought a practice, made a big transformational change in the practice, it seemed very hectic. How do you balance your business and your personal life when you're going like, I mean, you're literally like a comet at that point, flying across the sky, how do you balance that that business and professional life?

Dr. Michael Perusich: 11:37

You know, that's a great question and we need to. Take a word from our sponsors here real quick, but I want to come back to that.

11:45

So we all feel it rent or dining out gasoline or movies. As a matter of fact, the dollar is not going as far for a whole host of reasons, and it's impacting everybody, regardless of your financial situation. Did you know that 38 percent of the overall population is having to reconsider? How they're spending their money just to afford the health care they need. And if you break it down further, 26 percent have actually delayed the health care that they need, including going to see you, the chiropractor. So here's what we need to know about the breakdown in demographics. You would think. That someone who's making 120, 000 or more would be continuing their care right now. But the actual number is 18%, 18 percent of that group is actually putting off healthcare. And that's a group of people making six figures. When you take that same information all the way down to a group making 40, 000, that number is much higher. It's closer to 40%. So it's never been more important than now to make sure you've made it easy for your patients to come see you. that you have choices for them and you understand what they're going through at home. We want to make sure your practice thrives during this time, and we encourage you to learn about what ChiroHealth USA can do for you and your practice and making it easy for patients to see you and continue care. And now back to the podcast.

Dr. Michael Perusich: 13:16

How do you find that life balance work life balance in there? Cause I think that's a great thing to talk about. And you and I, you and I have some interesting stories about that. So we're going to hear a quick word from our sponsor. We'll be right back. All right, everybody, we are back. We're talking about things that happened to us in, in practice. And some of our success stories, some of our scary stories and, and some of our lessons and Tory just asked the question, how do you find, especially in the beginning of practice, how do you find that work life balance? And, I think you just, you have to be number one. You have to be really good at moving on the fly because opportunities can't always be scheduled. So you just got to be ready to recognize them and pounce on them when they happen, I think, especially if you're married and have a family, you have to have this conversation with your spouse that, Hey, this is gonna take both of us. This is gonna take a lot of work. This is not going to be a 9 to 5 job, especially in the beginning. In fact, it probably never will be a 9 9 to 5 job. But together, we're gonna have to work to figure out how we make it. That balance happened and I'd say one of the keys that I think Joanne and I had that, that really helped was we made sure that whatever time it happened, that when I got home or we got home, that the first thing we did was we spent at least a half an hour just kind of debriefing about the day. And while that might seem like a kind of a minor thing, what it did was it kept her and I connected. So instead of just coming home and throwing off the shoes and grabbing a sandwich and heading to bed or whatever, we always made sure no matter what, we had that little bit of just one on one downtime with the two of us. I think that, I think that really made a huge difference.

Dr. Troy Fox: 15:13

I think the other thing to add into that as well, because we, we did and do something very similar right now, but I think the other thing that it does that it allows you to also delineate and draw a line in the sand as to where and you have to do this because I've tried it both ways you can't debrief for 10 hours. I think right back into the office and then debrief for 10 hours and literally at nine o'clock at night. You're still talking about your practice. You will when you first open, it just ultimately happens and your spouse is along for that ride. And unfortunately, it just, it will, it will grind on them after a while. And so you, you eventually had to come to a point where you did what, what Mike just said, you have to get to a point of where you debrief, you talk about what's, what's important and or urgent, probably important and urgent, and maybe a couple of the tidbits or whatever. And then you shut it down for the day. Yep, and you're done and you're done and you don't talk about it again and you get your mind away from it and have a personal life if you bury yourself in that practice and go, Oh, I'm going to eat dinner and go back down there and work on notes. No, you're, you're going to burn yourself out and you will eventually create a rift and you might end up doing this as a single individual and you might. Yep. And we don't want to happen a lot. We don't want that to happen either. So I think as an entrepreneur, just in general, you have to find, you have to find where the spigots at so you can shut it off. But I think it makes perfect sense to debrief at the end of every day, because I think you learn a lot from that. What's funny is, is I was on my way here from my practice 30 minutes away when you and I met, guess what I did on the way home? I have, I have 30 minutes. I debriefed. So we did our debrief on the way in. Now I have patients this afternoon at our other clinic, but we debriefed on, on the Hillsborough practice this morning.

Dr. Michael Perusich: 17:12

And you can debrief on the other one this evening. Yeah, exactly. And when I say debrief, when we talk about debriefing, it's not a come home and dump all the problems of the practice on your spouse and your family. It's Hey, how was your day? What, what great thing happened? What did God touch in your life today? You know, it's not just all the bad stuff. Talk about the good stuff. Remember the good stuff, especially your times together. And I think the other thing that helps with that balance is a couple of things. Number one, take vacations. Take vacations. Take vacations. This is so important to success. I see so many doctors burn themselves to the ground because they never take any time off. And I hear this a lot. Well, I can't take any time off because I'm not there. The practice isn't making money. I'm going to tell you right now, I can shoot holes in that comment all day long, as I've seen the result of what happens with practices when the doctors never take any time off. So,

Dr. Troy Fox: 18:11

and you're also focusing when you're doing this on the month. We live month to month to month as chiropractors. What you should do is trend year to year when, especially when it comes to vacations, because here's the problem. Are my numbers going to be a little bit down when I've only, I'm only in practice for 20 days instead of 30 or whatever, however that works out. I can't remember how many days, but I'm only in practice for three weeks instead of four. Yeah, that's going to have, I mean, It's going to have some of a hit if I'm, you know, if I'm thinking about it, there will be some patients that just won't be able to move to wherever I'm moving them or whatever, and they're going to end up getting pushed out an extra week, which might roll into the next month. Maybe I'm taking vacation near the end of the month. It happens sometimes where you are a little bit lower for the month, but I'll be darned if you're not where you're at or higher for the year. Yeah, because those patients have to go somewhere and if you're doing a good job of multischeduling patients and scheduling advanced, um, advanced multiple scheduling, future appointments, that sort of thing, those patients are going to be right where they need to be. You're just going to bend your schedule a little bit for him at that time. So I think we look at the year and once you start doing that, you don't panic quite as much. Oh my gosh, I'm going to be out of the office for a full week of

Dr. Michael Perusich: 19:26

practice. And part of the trick to doing it is getting it on the schedule. So my wife used to make me put it on the schedule every November. She and I would sit down over Thanksgiving and we would plan out next year's time off. And I'd walk in that Monday and I'd give the list to Marisa and I'd say, put this on the patient's schedule. These are the weeks I'm going to be gone. And two weeks out of the year, we were actually out of town. And two weeks out of the year we were, vacation at home basically. We're at the lake house, but we were vacation home. So you know, make sure you, once those are on the schedule, then number one, you have something to look forward to. And we would schedule 1 every quarter. You have something to look forward to, but your staff can also plan around it. So, like, with choice talking about, is your practice going to be down a little bit because you only practice 3 weeks instead of 4? Yes, but when your staff sees that week is not available, they'll start scheduling patients. The week before and the week after, so those weeks are bigger so that you don't lose as much in the month that you took off and you gain it all back in the next month. So there are tricks like that that really help. So make sure that you're taking time off. I think that's just a huge part of practice life balance. And the other thing I'll say to is have something in your life other than just chiropractic. Mhm. For example, we, we enjoyed going to the lake. We had a boat and all those things and it forced us to have family time. I also played in the praise band at our church. And so that gave me something else to focus on that used the other side of my brain, the right side of my brain to just turn off the practice in my mind for a little bit. So you have to find some things like that to do

Dr. Troy Fox: 21:16

you make me look really bad because I'm like, yeah, I like to play golf. You're like, Oh, I, I was in the praise band at our church. But yeah, you do have to find things to do because quite frankly, like for me and my practice, I take Friday afternoons off and even, even Dr. Perusich and I've talked about this before. He said, Hey, can you do blah, blah, blah. And I'm like, no, no. You know why? Because I have a tea time on Friday afternoon, is that me being, is that me being selfish? No, that's being protective of my personal time and it's being me being protective of my mental health because I have to be 110 percent to go in with my patients. So I have to have a little bit of downtime for myself. And for me, it's Friday afternoons. I have a golf outing planned every Friday afternoon. I have my group put together that we play with. And, it's just one of those things where I roll out of the office and I am literally on Friday afternoon, able to shut that practice off like a light switch when I walk out the door and go play golf. And I don't even think about my practice. It's, and that's a wonderful thing to do now with, with you moving things around on your schedule. We talked a little bit about the vacation stuff, expect about 10 percent shrinkage. That's what you, that, that's what I would expect is 10% shrinkage. You're gonna pick it back up overall, but that's what you're gonna see in that month usually is 10%. Now, if you are a practice, that is what I, I affectionately referred to as actic, in other words, it's your pain relief care practice you might experience a little bit more because if you don't do appointments and people are just calling and coming in and you're gone for a whole week, well, you're gonna lose a week. But some of'em are gonna come in after. Some of them are going to hear you're going on vacation because their buddy went in and heard, Oh my gosh, you're going on vacation next week. I'm coming in to get adjusted. So you'll pick up a little bit there, but I would expect more like 20 to 25 percent shrinkage. If you're running a pain relief only practice where people are just calling the day of, yep.

Dr. Michael Perusich: 23:14

Yep. Yep. I think that that that's, that's a huge key factor in this whole thing.

Dr. Troy Fox: 23:21

So it's all about scheduling and that's all about scheduling as an entrepreneur. We want to be able to see that we have business on the books down the road. It's good for your psyche. It's good for your practice and it's more efficient for your practice longterm. So as an entrepreneur, I want to make sure that I know what's going to happen three months from now, six months from now, at least, at least want an advanced notice. It's good

Dr. Michael Perusich: 23:45

business sense to do that. My, my father owned a construction company, engineering firm, and. he always talked about how they had, he called it forward business. We've got this much business in, in July. We've got this much in August. We got this much in September. He could always look out and forecast his revenues and it just makes good business sense to do that. So what do you think? This may be kind of catching you off guard a little bit, but what do you think your biggest lesson was that you learned in practice?

Dr. Troy Fox: 24:16

Wow. That, you know, here's the problem. So it's kind of like the other day when, uh, I was, I was listening to this performer that had performed. He was a singer songwriter for 30 plus years. And he said, it's always hard when you ask a singer songwriter, what their best song ever was. He said, they're all like my children. Yeah. And so he's talking about that. So would you say, what was my greatest lesson? Wow. I tell you what, it was my greatest and worst lesson all at the same time. Some of, my story that I practiced for 12 years, I had a. Semi successful practice, very successful. And then I decided one day that I was a coyote caught in a trap and I tried to chew my own leg off for lack of better terminology. I was done. I was leaving the profession and I did. I left after 12 years of practice, I bought a business in oil and gas. I learned two things from that. Number one, I learned what I hadn't felt what it felt like to be homesick since I was in college, my freshman year. I learned lesson number one that I learned was that I was so sad and so homesick for my chiropractic community. And I felt like that I had, how somebody gets like banished from a village or whatever, and they go on to the wilderness for 40 years, that was me. I felt like that I was no longer good enough to hang out with all my friends that were chiropractors. You should

Dr. Michael Perusich: 25:48

have grown that ZZ top beard during that time. I should

Dr. Troy Fox: 25:51

have, I should have for sure. That would have been super cool, but I learned that, uh, or I felt that as I left, I felt like I couldn't communicate with those that were in chiropractic. And Mike, you and I even really didn't talk as much then. I kind of pushed myself away from it and then realized I'd given up the greatest thing that I had ever known. Some of you don't get to ever experience that because you already knew it when you started and then you just make a career out of it and you're not ridiculously, uh, crazy like I am and then just throw it all away because there were a lot of people that had a lot of questions as to why I left practice. The opinions range from, you know, he's probably going to federal prison to maybe he's just tired of chiropractic, there, but here's make up stories. Here's the other great lesson I learned that the love of my life is still the love of my life. And when I came back to it, it was the most wonderful thing. And the whole entrepreneurial ship, that's part of it. That's really fun. The love of my patients, that's really fun. It's just a marriage of two worlds that are so perfect. So that is my best lesson and my worst lesson all at the same time. I learned something. And if you can't learn something out of something bad, you probably need to work on your entrepreneurial skills. And I'm not saying that in a bad way. I'm just saying that there was a time in my life. I probably could not have learned that lesson and maybe with age comes wisdom, but I'm really proud of the fact that I was able to turn lemons into lemonade. And you did. Yeah. So what was yours?

Dr. Michael Perusich: 27:25

You know, mine, mine's kind of the reverse story, a little bit of yours. So I came into this profession. Already burned out from another career because a lot of, I was an investment banking prior to getting into chiropractic. And so I, I was looking for the quintessential perfect business to buy. Yeah. And I, I kind of stumbled into the idea of chiropractic cause I, I'd been a chiropractic patient, but I went to my chiropractor and he said, so what are you doing? And I said, well, I'm out of, okay. I'm out of, uh, mergers and acquisitions and he said, so you're going to stay in that line of work? And I said, no, I can't. I'm just too burned out. And he said, why don't you go to chiropractic school? What? He said, yeah, he would be fantastic at this. I'm like, well, that's a lot of doctoring stuff, you know, because I'm thinking. 100 percent entrepreneur. I want to run a business. And he said, no, no, no, you don't understand what you see is only a small portion of what I do. Most of my time is spent running the business. I'm like, dude, this is great. I love it. So I started checking into chiropractic and I mean, the chiropractic profession just kind of exploded on me. The minute I hit foot in school, I was immediately involved in things and I got involved nationally in the profession and went off in. And built a great practice and got the opportunity to start in the coaching business with Dr. Katz very early on, even while I was still a student, actually. And uh, here's the moral to the story. What I've learned was, and I already knew this, but what I, what I really learned was my biggest takeaway is the fact that you cannot do this by yourself. You cannot do this by yourself. Great practices are built around doctors who understand that you can't do it by yourself and you have to surround yourself with people who could really aid in building your success. Coaches, mentors, uh, I call them brain buddies, which, which is what you and I were because every time we went to a seminar. We we'd go to the morning session and then we'd spend the afternoon with a stack of cocktail napkins, drawn out ideas and being innovative and things. And, and you and I really pushed each other in practice to get better and better and better. And Patrick was involved in some of that from time to time. And, and, uh, um, Danny Smith, give you a chat up Danny Smith. Yeah. it, and I think that is, that is my biggest takeaway is that. You can't do this alone because when you're in doctor mode with your patients, you're in the weeds. You don't see anything that's going on with your

Dr. Troy Fox: 30:13

practice. You said something interesting about that too. And I want to tag onto this. So listen to what we just said. It wasn't just cats when we're at it. It was us creating a mind trust between ourselves as well, creating a pact between ourselves to push each other. Yep. To push each other. It wasn't to push each other to have the biggest numbers. It was pushing each other to improve our business model and to become innovative. That was what you and I, we were constantly trying to come up with new ways to help our patients. And so it's fantastic when you do that. So. You know, if you're listening to the two guys that are talking to you, that tell you that the consulting is a great thing. And I do believe that it is you and I both did it all the way from school on up. It helped hone our entrepreneurial skills. And that's what we're talking about is being an entrepreneur. We will help teach you to be an entrepreneur, but guess what? We're not going to be the only ones you are going to have homework assignments. I have a book sitting on my nightstand right now. I have two in queue, uh, on audible right now to listen to. I am reading Dr. Perusich is reading all the time. We never stop, never stop because somebody's going to give me a tidbit. I haven't heard before. And it happens a lot. Now, as we read more and more of these books over the years, there are some general themes that we see run through these, but we're creating a mind trust with other people. Maybe even people outside of our, our, our, uh, field, I've got friends that I go to lunch with that are, that are entrepreneurs in other fields. And that's important for me to hear from them too, and see what their perspective is coming from their side of business. How

Dr. Michael Perusich: 31:51

many jewels of wisdom do we pull out of just our mastermind sessions twice a month? Yep.

Dr. Troy Fox: 31:56

Two times a month, a bunch of us really highly motivated docs get together. And we actually are going through a book right now. Uh, that that's blowing my mind. Yeah. It's blowing my mind too. Um, other than the fact that Dr. Perusich tries to teach and I like to stick sticky notes up in front of my camera with funny phrases, trying to throw him off track a little bit. But, uh, yeah, there's so many things as entrepreneurs, we lean on each other and we, we. We help push each other as well. And I think that's another key component of, of what we do as entrepreneurs.

Dr. Michael Perusich: 32:32

So I think that's a, a great place to slide this in. Mm-Hmm. if, if you haven't done this yet, go to Kats consultants.com. I want you to go and look at all the different things that we're doing to help doctors with their success. We are helping be that mentor side of what you need in practice. Remember, you can't do it by yourself. So we've got live events. There's free downloads. There's our blog posts. There's, you can sign up for our email blog post. It's free. Subscribe to the podcast, get plugged in. I know it's great to go to. The CEU is cause you, cause you have to, I mean, we all have to get our, keep our licenses up with our, with our educational hours, but you're not going to get the business principles side in CEUs, which is unfortunate, but I understand why that is. We have to keep up our doctor skills and that's what our license is for. You've got to take the time to mix in going to some business oriented events, whether it's a motivational seminar, professional development, uh, uh, live cats. Educational symposium that we put on. Um, you know, come to doctor's retreat sometime. My gosh, that's three days of just boom information to run your practice that you go back and your practice explodes when you start putting this stuff into action. Make sure that Make sure that you plug into some of these things. And again, we have all kinds of resources, and obviously there's other resources out there besides just us. NCMIC puts out some great things. Chiro Health USA is on the cutting edge of some of these things. There's KMC University, you know, make sure that you're plugging into all these areas and you that you got the coaches in place. To help you be successful. Anything to add to that?

Dr. Troy Fox: 34:21

Yeah, I, I, I'm, I'm going to add to it. The fact that, you need to also find somebody else that's like minded to work with in addition to those other resources. we need to probably talk a little bit about, uh, about and not, and we're probably gonna have to talk about this in the future, but there's a couple of things we want to talk about. Maybe we want to talk about our top advice tips for. Young chiropractic entrepreneurs to get them started in the right direction, maybe a top five. And then we want to talk about trends and predictions about where we feel like that the industry is headed, because I think that's important as well for you to put your entrepreneurial hat on. You have to know it's kind of a state of the union. If you don't understand where our industry is going. It's pretty hard for you to put a roadmap together to be successful in it. And I think there's some key trends that you and I've identified over the years that we're, and we're very passionate about. And I, I think those are a couple of things that we can talk about in a future podcast as well.

Dr. Michael Perusich: 35:21

Yeah, for sure. For sure. And there's actually an article that I wrote, I write this every year, every December, um, that should be in our blog library somewhere, um, about what are the coming trends. I call it the crystal ball, the coming trends, the forecast coming up. So, you know, it, it just gives you a sneak peek at that, but yeah, I'll try. I think you're absolutely right. Let's schedule that for an upcoming podcast. I love that idea. I want to thank our sponsors, Chiro health USA, and of course, Kats consultants. Thank you all for participating with us. And thank you all for tuning in to the KC ChiroPulse podcast. We always appreciate you tuning in and we'll see you next time. See ya.

36:04

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