161: The Art of Networking to Build your Chiropractic Practice

This week’s topic: The Art of Networking to Build your Chiropractic Practice

The KC CHIROpulse Podcast is designed for Chiropractic professionals ready to elevate their practice to new heights. Hosted by Kats Consultants coaches Dr. Michael Perusich and Marisa Mateja both seasoned experts in Chiropractic care and business development, this podcast provides invaluable insights and actionable strategies to help you create a flourishing and sustainable Chiropractic business.

In this episode, we discuss:

• Tips, tools and jewels to make your networking really work for you
• The biggest mistakes we make in trying to network
• How to get people wanting to help you build your practice
• How to get connected in your community
• …and so much more…

In each episode of KC CHIROpulse, we delve into crucial aspects of building a successful Chiropractic practice, covering topics such as establishing a strong foundation, adopting a patient-centric approach, mastering marketing techniques, achieving financial fitness, fostering effective team building and leadership, integrating technology and innovation, and navigating common challenges in the field.

Whether you're a seasoned chiropractor or just starting your practice, the KC CHIROpulse Podcast offers a wealth of knowledge and practical advice to help you navigate the intricate world of Chiropractic business. Join us on this journey as we explore proven strategies, share success stories, and connect with industry experts to empower you in your pursuit of building a thriving Chiropractic practice.

Don't miss out on the latest insights and expert guidance. Subscribe now and unlock the secrets to taking your Chiropractic practice to the next level. Your success is our priority at Kats Chiropractic Business Advisors.

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Transcript

Dr. Michael Perusih: 0:00

The art of networking for growing your chiropractic practice. Hello, everybody. Welcome to the KC ChiroPulse podcast. I'm your host, Dr. Michael Perusich, and I'm joined by my cohost, Marisa Mateja. I want to give a quick shout out to our two sponsors for the show as well. Before we jump in here, Marisa, first Kats consultants, of course. So go check us out at katsconsultants. com, but also chirohealthusa. And if you're not familiar with chirohealthusa, they. Are helping doctors enjoy more compliance, more peace of mind in their practice and creating simpler financial options for their patients to help with the rising cost of health care. Here's a cool thing about Chiro Health USA. Not only are they helping doctors, but they give back to the profession and I noticed the other day that they've given nearly three and a half million dollars back to the profession. If that's not a reason to pay attention to what they're doing and be a part of, their program. That's that's a huge reason right there. So anyway, all right, the art of networking now really can networking really help build your practice. Marissa. Well, of course it can. I say facetiously, right?

Marisa Mateja: 1:08

Absolutely. It can. We've seen that firsthand, you know, over the years, how it works, how it helps. It's amazing. The little Bits of networking that you can do that all of a sudden you meet somebody who you weren't expecting it, but send you 10, 15 people into your door. So pay attention out there of who you're chatting with. You never know who's going to be a referral source.

Dr. Michael Perusih: 1:34

You just hit the nail on the head. So, you know, if we were to, to really define what networking is, it's interacting appropriately with everybody you meet. It's not just going to the Kiwanis Club or the BNI, those aren't the only places you network. I mean, my gosh, I, over the years, I think I got more patients just talking to people that worked at Walmart. Right. You know? And are they big influencers? No, not in the traditional sense, but are they big influencers for your practice? Yeah, they can be.

Marisa Mateja: 2:08

Yeah. And you just used a word that I feel like we should touch on and that is influencers. And we see that word thrown around a lot in marketing nowadays, right? That you see businesses out there. It doesn't matter what Uh, social media platform you're on. They have people that are networking. They have people that are, telling you all about their product for them. So they have a proxy, if you will. They have somebody in front of their business doing that networking for them. And so we see that a lot on social media, right? There's brand influencers and all these things that people, just normal people have started recording videos of them purchasing products and talking about the products and just giving a little review of the product and giving you a link that obviously gives them, a kickback or something like that. Right. But the same thing happens in our practice. If we build our practice correctly, if we spend the time to really talk to the people that are coming in that we interact with, that we see, no matter whether it's in our office or in the public, Then they can become our proxies. They can be out there talking to other people for us and sending people into us. So it's a matter of really thinking of every person you interact as an influencer for your practice,

Dr. Michael Perusih: 3:30

right? So true. So when I first went into practice, I taught for a while. While I was building the practice, I also taught at the local junior college, community college is a junior college or community college. It's community, right? And it's funny, one of the people that sent me so many patients and, and she actually didn't come in all that often herself, but she really got. The word out on campus about my practice way more than I did. And honestly, I think she only came in twice a year. When I say that you're going to know exactly who I'm talking about. I do know who it is, but, but over the, over the years she referred so many people to the practice, it was crazy. So you never know who's going to catch the, the, the wave of what you're doing, so to speak, and be that influencer for your practice. So. Networking is about going out and meeting people and being genuine with people and letting people get to know who you are because networking is that initial stage. Of building relationships in your community, and,

Marisa Mateja: 4:40

you know, I think that scares some people. I think that is intimidating, but the reality is, it doesn't have to be. It doesn't have to be make it a conversation and and keep in mind, you know, the conversation that you have with people can be. Anything, right? It doesn't have to be about chiropractic. You could be learning about them and what they do. And there's so many different ways to start that conversation. And I think that sometimes is intimidating to people is how do you start that conversation? And. You know, I don't know about you, but I always look for something that connects me to that person. So how do you connect? And so think about the patients that are coming in your door and how do you connect to them? You know, if you think about your staff and this is something you should absolutely share with them is how did they connect? With your patients, are they both grandmas? Are they, both on the, their kids are both on the same soccer team. There's connections everywhere you look. And it's just a matter of uncovering those. And I think there's ways in your practice to do that very simply just by paying attention to

Dr. Michael Perusih: 5:49

paperwork. Excuse me. Yeah. And, and you just made me think of this. One of the big misconceptions about networking is that you have to join groups. You have to pay money and go join a group. And the minute you join, you you've got to make sure that you've got your, your, your big five or 10 minute elevator speech ready to go. And then once you deliver that, as long as you don't, you know, sweat yourself into a pool of, water on the floor, basically. That you're going to start getting all these patients. That is not how it works, right? It's about going out and connecting with people and finding those common grounds. And how do you find that? I'm going to, I'm going to give you the biggest tip ever for networking. The biggest, what is it? Tell

Marisa Mateja: 6:31

us,

Dr. Michael Perusih: 6:32

you're going to want to write this down. It's, it's two words. Okay. You ready? They're, they're really, really big words too. So get ready to write this down. Ask questions, you

Marisa Mateja: 6:42

know, and you've heard me say this to staff many times is always ask as many questions as you can get that person talking, get them telling us things. The more we know about them, that's right. The more we know about them, the better we can help them. You'd be amazed at what you uncover, just by chatting with somebody and, and. A caveat to networking is also trying to find those people that are still coming into your practice, but maybe have new conditions. And part of that is staying in tune with them to make sure that you're really ready when they need you. You know, you're able to help them with other conditions. You're able to listen to what they're telling you. And staff were a huge Part of that

Dr. Michael Perusih: 7:33

huge part. Huge. In fact, you, a staff get to really interact with patients more than we do as doctors, patients are funny doctors. I think you know this, but, they don't really open up to us nearly as much as they open up to staff. So staff can really help drive that interaction. So if you're going out in the community and doing something, take your staff with you, take your staff with you. we used to always from time to time, we'd go out to lunch as staff. And, we'd have our scrubs on and I'm not saying you have to wear scrubs, but the whole point of it was we all have the clinic logo and everybody knew exactly who we were. Yeah,

Marisa Mateja: 8:15

we matched and in a way that connected us and then it was easy for if we saw patients that knew us or if we saw. Other people that maybe weren't patients, but knew us individually, there was ways to connect with them because they saw us. They wanted to say, hi, you know, you're in a big group. It's just fun. You know, it's everything that you do should be about enjoying it and bringing people into your practice that want to have fun, smile, laugh with you, all of those kinds of things. So part of networking is definitely, being seen for

Dr. Michael Perusih: 8:52

sure. I I'm going to touch on this and then we can come back to it. But one of the big mistakes that I see a lot of doctors make is they think they have to go out and educate everybody about chiropractic and about the subluxation and about the philosophy of chiropractic. And I'm not saying don't talk about those kinds of things, but what you have to understand is the way you connect to people is to. Like you said, getting them talking about themselves, finding common ground, and then your job as doctor, your job as a clinic is to be the problem solver. They have problems. They want you to solve them. They don't care how you solve it as long as you solve it. I mean, sure, explain, a bit about what chiropractic is about and, explain chiropractic however you want, but it doesn't have to be this big, lavish. 45 minute conversation about chiropractic. It needs to be a lavish conversation about what their issues are.

Marisa Mateja: 9:51

You touched on something there, there, the conversation, and this is outside the clinic, when you're meeting people. Really listen to what's going on with them as they're telling you things. That's how you connect. Oh, did you know that I was a chiropractor? Oh, I help with those kinds of things. get them talking first and ask questions and then tell later. And it'll be amazing the response that you get because you. Connect with them as a human first, not as the doctor first. And then all of a sudden you break down some walls because there, there is a little bit of psychology involved there, right? I mean, there are that, uh, what is the term white coat syndrome, right? That patients have when they're around a doctor. And so if, if you break that down and you eliminate that, and you're just a human talking to another human and enjoying a conversation. They're going to connect with you and they're going to want to spend time with you in your practice and come see what you have to do well before knowing that you're a physician.

Dr. Michael Perusih: 10:55

Exactly. Exactly. So let's, let's talk a little bit about some different strategies of networking and where you can effectively go and network. Sure. One place that I think a lot of us kind of shy away from is other healthcare providers. And. You mentioned this earlier. Some people think networking is kind of scary at times. Yeah. Especially if you're going to go talk to an orthopedic surgeon or somebody like that, it can be intimidating. I don't know that it's scary. It can be intimidating because our fear is they're going to ask us something that we don't know. Well, you guys, I'm here to tell you your education, you probably know more about overall health and wellness and physiology and neurology and anatomy than they do. They

Marisa Mateja: 11:43

know so much of that, that pharmaceutical

11:45

side,

Dr. Michael Perusih: 11:46

right? Right. And they, they, they practice in a, in a much tighter scope than you realize. So don't be afraid to go out and talk to them. Some of our best referral sources were orthopedic surgeons were dentists. I think about the connection there. Where's the jaw? Where's the mandible? How, where's it sit in relation to the cervical spine? You know, they get it. here's the thing you have to remember if you're going to network with professionals, which I think is a great thing to do is they don't know what you do. They don't know what you do. So they

Marisa Mateja: 12:22

probably shied away from chiropractors throughout their career. Yeah. Unless they saw you before they started, into school, but so there's an opportunity there to allow them to see that you have a big scope of

Dr. Michael Perusih: 12:38

knowledge. And that's the number one thing I have found with other healthcare providers is they just don't know what we do, so they don't know how to refer to us. So when they understand where you fall in the regimen of the healthcare totem pole, so to speak, then they'll happily refer to you if they just understand what cases and conditions to refer to you. We had referrals from Medicare, medical professionals all the time. Yeah. And had a great working relationship with the hospital community and so forth. So, don't be afraid of networking in that environment.

Marisa Mateja: 13:14

Absolutely. And, great places to, to find people are, you mentioned earlier, those groups like BNI or those, Kiwanis groups or different groups in town that have the speaking engagements, your chambers, a great place, you know, all of those places are. Excellent networking places, but remember to not go in with the idea that you're there to spew chiropractic knowledge. You're there to meet people as people and connect with them. And I think that's one of the. Yeah, I think that's one of the biggest misconceptions of networking that we all fall down on. And it doesn't matter if we're chiropractors or, professionals, attorneys, whatever it is, right. I think everybody tends to do that because all we want to do is say, here's what we do. Who can you send us? Right. Instead of flipping the script and saying, Hey, I want to get to know you and what your business does. And. How I would be able to refer to you if you switch that script, all of a sudden, it's not as intimidating for either one of you.

Dr. Michael Perusih: 14:19

That's exactly right. And you'd be shocked at how quickly you will get to know somebody by doing it that way. And we can talk more about that in a minute. I want to, I want to talk about social media because everybody talks about brings up social media and I think social media for the most part is a great way for people to see your personality.

Marisa Mateja: 14:40

Especially if you're doing video, doing video, something that is also scary to some is putting yourself in front of a video camera and recording. What I would suggest is don't go live. Record it. You can. Edit, you can cut, you can delete and start over,

Dr. Michael Perusih: 15:00

wait a minute, wait a minute, wait a minute, wait a minute. You always made me go live. You mean there's a way that you can't, you don't have to go live?

Marisa Mateja: 15:08

No, you can do these things if you're scared of. What's going to come out if you're unprepared, maybe you have a script, but you don't want to sound like you have a script and you want to practice that a little bit. So it comes across a little more naturally. Excellent. Record yourself. And I highly recommend doing that. It's a great exercise regardless, because it also helps you in front of patients. It helps you, when you're out in the community or wherever, but it also helps you can make it. Communicate with patients that are coming into your practice. So record yourself, whether it be for how you're going to talk to someone about what their condition is or whatever, record yourself. You will learn more about yourself doing that. Then you can believe it'll just be a great exercise for you to

Dr. Michael Perusih: 15:52

do. And we see so many doctors. At least in my opinion, using social media incorrectly, they're trying to entice patients to come in for it for a cheap deal, for 9, you get a chiropractic adjustment, I get an evaluation, x rays, a massage, an adjustment, some therapy, no. No, you don't have to entice people about just talking about some conditions. I think social media is just a great place to put your chiropractic education out there and educate people about what chiropractors do. for example, Hey, I've been seeing a lot of headaches in my clinic lately, so a lot of people don't know that chiropractic care is great for headaches. So if you're suffering from headaches, give my clinic a call. I'd love to talk to you about how chiropractic care might, might be able to help. I mean, just something simple like that.

Marisa Mateja: 16:43

Yeah. And you can have fun with it. I, I have, we have some clients that just have an absolute ball with their market, marketing. They dress up as a spine, they, have a skeleton next to them. They, they do all these little fun things that just helps with the visuals of what they're talking about, what they're explaining. And they're a hoot. I mean, they just have a great time. And when I look at that practice, I always think, wow. They are a fun place to be. They are engaging. They're educational. They understand the body and what's going on. And I think that they could probably help almost anybody in their community. And so when you're watching those kinds of things, keep in mind. What are the things you can do? And if you don't know, or if it scares you, go watch some other chiropractic clinics. Go look at their social media and see what they're doing. Look for those that stand out and really have a good time doing it because that's going to be part of that networking. In a, not on a personal level, but it's going to be that over view networking is what I would call it because you're, you're putting stuff out there to really connect with people on social media and have them see you.

Dr. Michael Perusih: 18:00

Yeah, social media is just a great place to be educative. It's a, it's a place to be fun. Just be tasteful. And what you're doing don't denigrate what chiropractic is all about. Don't denigrate yourself. Don't just be

Marisa Mateja: 18:14

smart. Yeah.

Dr. Michael Perusih: 18:15

Be smart. Okay. Everybody, we need to take a quick break for a message from our sponsors. We will be right back.

18:23

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Dr. Michael Perusih: 19:51

All right, everybody. Welcome back to the KC ChiroPulse podcast brought to you by Kats consultants and Chiro health USA. Marisa, we're talking about. How to grow your chiropractic business through proper networking and this is a great subject

Marisa Mateja: 20:06

it is, and you were really good. And I'd love for you to talk about this for a second. You were really good about in our community networking with the right people. And what I mean by that is the movers and the shakers or the influencers in the community, right? You were really good at identifying those people and being in. In the right place at the right time, whether that be at church, whether that be in the community, doing talks, whether that's, being involved on a board, in town or coaching a soccer team, whatever it is, right. There's a hundred different ways that you can connect with your community. But then once you did that, you were really good at identifying people that you wanted to get to know more and. You knew what they were doing in the community.

Dr. Michael Perusih: 21:01

So I, it was a couple of things really. First off, I found some things that I could be really involved in church. If you go to church, church is a great place to be really involved. The most churches are always looking for volunteers for something. So it started out, I greeter and then, and. a position opened up in the praise band at church and somebody had found out that I play an instrument and I got invited to try out for the praise band, and so I started being in the Praise band, which was a position where, everybody in church then knew who I was. Yeah. You were on stage, you were, I was literally on stage. Yeah. It was literally on stage and I was doing something that was. Out of character somewhat for a doctor. So it showed my personality a little bit more. And so it was very common after church that people would just walk up to me and say, Hey doc, you got a second, I've got this going on or Hey doc, I saw you up on stage tonight. Music was great. Would you come speak to this group that I belong to? Would you come speak to the HR managers association or whatever it was, and I would start getting all these little opportunities, not really laid at my feet because I'd put in the work up front a little bit just by meeting people so much. so that, that was one place. Then I used to go to the Qantas club, the lions club, and, one other one wasn't the optimist, but it was. I would go and I would pay attention to who was there, who's the president? Why are they the president? How'd they get to be the president? And I would go up and literally ask, how'd you become president? And invariably they would say one thing to me, they tell me how, but then they'd say, are you interested in being on the board? Yeah. Cause that's how you get to know people. The other thing I would do is I would volunteer, back to the community, the civic groups. I would also pay attention to the speakers. And when the speakers would get done speaking, provided I felt like they were an influent that somebody that could be an influencer for my practice, I would go up and I would say something very simple to them, not, Hey, I'm the local chiropractor trying to build my business. No, that's the wrong way to approach them. I would go up and say, you know what? Your talk was incredible today. Any chance I could take you to lunch or buy you a coffee and I just want to know how you built your business or how you got so involved in the community or how you became so successful. I just want to hear more. You were asking questions. Yeah. I was asking questions. Person

Marisa Mateja: 23:41

to person. I'm asking you questions and I'm trying to learn about you, your business and possibly how I can help send people

Dr. Michael Perusih: 23:49

to you. Yeah. Yeah. And almost all of them within a day or two, I was having coffee with, it was usually coffee. And they loved it. And, one of them, for example, was a local politician, Texas has her, I think, or something like that. My gosh, over the years. How many people did she refer to the clinic, but not besides just her own family it was like somebody had turned the fire hose on. I mean, she even introduced me to people like the governor of the state and it was crazy. just opened all kinds of doors up. Then the other thing is I just found other places to get involved in. So I, I'd always been a big proponent of boys and girls club. That's a long story. I won't tell you why, but it doesn't matter. It's a good story. It's And so I noticed in the paper one day that they were having an auction, and so I went to the auction, my wife and I went to the auction, and I found out who the president was, my wife actually knew him, they'd gone to high school together, and I went up and introduced myself and said, hey, Can I help? Can I volunteer to do anything? next thing I know, I'm not even a member of the board and I'm one of the hawkers at the auction. If you know what a hawker is, that's the person that walks around and sees who's who's helping bid. So I'm actually working the room all of a sudden. Well, All kinds of people, I got to know all kinds of people just that night and within a couple of weeks, I was invited to be on the board and eventually became president. I leave visible position and

Marisa Mateja: 25:21

keep in mind events like that, that are trying to raise money and. Need volunteers and think that's an excellent place to be because most of the time, the people in your community that are showing up to that are the people who one have and can't afford to be there. And so it's great visibility for other business owners, because that's ultimately a lot of the times who's there.

Dr. Michael Perusih: 25:47

Right. Exactly. who are the other influencers? Well, we were relatively small town, small ish, pastors are also influencers. So I got to know a lot of the pastors in town, how I would go to their churches. My praise band played on Saturday night. So guess what? Sunday we went to another church a lot of times. And afterwards I go up and, introduce myself to the pastor and say, great sermon, even if it was just just kidding. Just kidding. And I would get to know them and then eventually a lot of them were inviting me back to do speaking engagements to their congregations, so it was just another way. And then, This one was just kind of happenstance. This is not because of anything I did other than I asked a question. The, athletic director for the community college moved in two doors down for me and I was out in the yard one night. So I'm walked down there, introduced myself. I didn't say who I was. I just said, hi, I'm your neighbor, Michael. And we got to talking. Oh, you're the athletic director. Interesting. Well, I'm in healthcare. Who does your team physician work? Oh, we don't have one. Why don't you come to my office tomorrow and let's chat. And I became the team physician for, I was the team physician for like 10 years or something or longer or longer. It was close to that. You know, so now, now I'm at the, all the sporting events for the college and I'm sitting on the bench and everybody in the community that goes, which was everybody sees me. I'm just creating more and more visibility all the time. So I could go on and on about this, but you know, it's just those little things. That you do to open doors and it's not, it, it's not talking so much about what you do. I'll be honest. I hardly ever talked about what I do. I, I'm not even sure. Some people knew I was a chiropractor, they just knew I was a doctor and, but they would send me patients and I can't remember honestly, the last time that we actually did any kind of advertising because everything was word of mouth referral.

Marisa Mateja: 28:02

Yeah, we were, I would say we were 95 percent probably referral based. I mean, it was pretty high, in reality, most businesses are 65 percent or more referral based. So that gives you a. Benchmark to understand where a lot of your patients are coming from and pay attention to those things and watch for, you know, that's the backside of networking. Watch for where they're coming from and make sure you're thanking those people, those businesses, whoever is referring those patients into your practice,

Dr. Michael Perusih: 28:34

You bring up a really good benchmark. So if I was you listening, I would go back into my practice and kind of dig around a little bit and try to figure out how much of your Practice is referral based if it's under the number, you just said the 65%, you probably want to dig in and find out why, what are we doing? Are we having to advertise a lot? And if you're having advertised a lot, not now you're concerned about what your ROI is on the money you're spending and we didn't, you don't spend any money hardly to network. You got to buy a lunch once in a while, or you might have to pay an annual membership fee to something, but I'm telling you 85 percent of it's free.

Marisa Mateja: 29:18

Isn't that amazing? And what a great thing for your practice is to just get involved in some things, and be seen, be heard. It's not as hard as you sometimes want to make it right. Networking in general. Just that word can be intimidating, but it doesn't have to be. It doesn't have to be.

Dr. Michael Perusih: 29:37

And I think it, I think it gets intimidating because too many times we want to do it the wrong way. Yeah. We want to go in, we want to be the chiropractor and we want to tell everybody about everything we learned all the way through chiropractic school. And here's the difference between spondylolisthesis and spondylolisis. And I'm going to teach you how to spell them. And you know what? It's great. You guys know that from a patient point of view, they don't care. They want to know how you can help people. So, when you're sending,

Marisa Mateja: 30:12

What do they have going on and asking

Dr. Michael Perusih: 30:13

those questions? And asking questions, and you have to ask questions. So, if you get a chance to go out and do a health talk, or you get, you get a chance to do a, a little 10 minute talk at the Kiwanis Club over lunch. Great. Go do it. But don't talk so much about chiropractic. Talk about the conditions that you see in your practice. Talk about maybe your three favorite things to work on. Or, this month, I, I, for some reason, I've seen a whole bunch of shoulder cases and stuff here's what we do for shoulders and a lot of you may be suffering from shoulder issues or know somebody that is. Our clinic is dedicated to helping people with shoulder issues as well as the traditional chiropractic things, neck, mid back, low back. And if it's not

Marisa Mateja: 30:56

that you're talking to open the floor up to them and ask them, what was the latest ache and pain that you had? Share something with me. tell me about what was going on. You'd be amazed at how many people will do that because they want to talk about their aches and pains,

Dr. Michael Perusih: 31:14

right? And if you can't get them to talk, here's one simple way to get them to talk. There is no normal pain. So if you're having pain, throw it out. What do you got?

Marisa Mateja: 31:26

So there's so many ways to network, my goodness, right? I mean, it's just amazing how many ways that you have right in front of you, that we uncovered today without spending a ton of money.

Dr. Michael Perusih: 31:40

Absolutely. You don't have to spend a lot of money. It's really just going out, asking questions, putting your personality out there, being kind to people, being genuine. Just a few followups, especially in the professionals arena. And I don't just mean healthcare professionals, but if you're talking to business people, politicians, other healthcare providers, whoever. Make sure you do some followups. That means a lot to people because it's really easy. Number one, for you to fall off the radar screen. It's also really easy for them to find you disingenuous disingenuine. If you don't follow up,

Marisa Mateja: 32:15

and get their phone numbers. Have them put their phone number in your phone. hand them your phone and say, Hey, put your contact information so I can get a hold of you, and let me do the same. Let's make sure we can engage another time if we can, just make sure that you're connecting somehow don't just rely on giving a business card. Well, that's a great tangible and I would do that in addition, but I would most definitely say, Hey, put your phone number in my phone. Let's, let's connect sometime. It's a, you can also do the,

Dr. Michael Perusih: 32:45

yeah, you can also do the, what's your email and I'll send you a calendar invite. Let's have coffee on Friday.

Marisa Mateja: 32:52

Absolutely. Absolutely. And you can still put that in your contacts. So in your phone, use your technology to your benefit there and say those names and numbers. And the nice part about if you open your contacts to a new contact and you let them put the information in, it's more likely to be correct. As well. So that's another big tip. I would say is don't spell their name wrong because you didn't know how to spell it. Give them the phone and say, Hey, put your email in here. Put your phone number. Whatever. However you prefer to be contacted and put your name up here and I'll, I'll shoot you a calendar invite.

Dr. Michael Perusih: 33:29

Absolutely. This is good stuff. And if you like the tips that we gave out today, please like and subscribe the podcast and tell everybody about it. Our audience is growing rapidly. Also go to Kats consultants dot com and check out all the things that we're doing to help doctors grow their practices and find real success in chiropractic. in chiropractic business, we've got, blog articles and all kinds of downloads and things on there. just check us out. We do some very innovative things for doctors.

Marisa Mateja: 33:59

And don't forget, we like to network with you too. So people all the time, that are not clients, but want to talk to us and just see if there's things that we can do to help their practice. So we do an absolutely free consult with you. We can chat. So we're a little bit different than others. we take a lot of time in making sure, you get the right fit for a coach. So feel free to, subscribe here or to follow us on social media as well.

Dr. Michael Perusih: 34:31

Check out our weekly tips on social media. All right, everybody. Thanks for tuning into the KC Chiropulse podcast, helping doctors keep their pulse on success. Our show is brought to you by Kats consultants, as well as Chiro health USA. We want to thank both of our sponsors. So, all right, everybody go out there, be safe, be cool. We'll see you next time. Yeah.

34:53

Katz Chiropractic Consultants, your partner in chiropractic success, bringing you experience, dedication, and one on one guidance for all your practice management needs. Give us a call at Katz Chiropractic Consultants and let's supercharge your practice today.