Kats Chiropractic Consultants CHIROpulse

238 Multiple your Profits

• Michael Perusich

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Welcome to the KC CHIROpulse Podcast.  

This week’s topic:  Are you practicing in a single revenue center practice?

The KC CHIROpulse Podcast is designed for Chiropractic professionals ready to elevate their practice to new heights.  This week, the show is hosted by Kats Consultants’ coaches Dr Michael Perusich and Dr Troy Fox, seasoned experts in Chiropractic business management.  This podcast provides invaluable insights and actionable strategies to help you create a flourishing and sustainable Chiropractic business.

In this episode, we discuss:

  • The danger of a lack of diversification
  • How to add profit centers that make sense
  • Why additional profits can help multiply your profits
  • How to evaluate your need for profit centers
  • …and so much more…

In each episode of KC CHIROpulse, we delve into crucial aspects of building a successful Chiropractic practice, covering topics such as establishing a strong foundation, adopting a patient-centric approach, mastering marketing techniques, achieving financial fitness, fostering effective team building and leadership, integrating technology and innovation, and navigating common challenges in the field.

Whether you're a seasoned chiropractor or just starting your practice, the KC CHIROpulse Podcast offers a wealth of knowledge and personalized practical advice to help you navigate the intricate world of Chiropractic business. Join us on this journey as we explore proven strategies, share success stories, and connect with industry experts to empower you in your pursuit of building a thriving Chiropractic practice.

Don't miss out on the latest insights and expert guidance. Subscribe now and unlock the secrets to taking your Chiropractic practice to the next level. Your success is our priority at Kats Chiropractic Business Advisors.


DISCLAIMER:  The information presented in this broadcast is for educational purposes only and is not intended to offer legal, investment, accounting, or medical advice, and represents the opinions of the speakers.  Seek the consultation of a professional for advice in those areas. And remember…your results using this information may be different than described.



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KC CHIROpulse Podcast. Helping Chiropractors keep their pulse on success. Thanks for listening.



238 Multiply Your Profits

Introduction and Podcast Welcome

[00:00:00] 

Dr. Michael Perusich: Doctors, are you growing your practice one revenue stream at a time?

Hi everybody. Welcome to the KC ChiroPulse Podcast, brought to you by Kats Consultants in Chiro Health, USA. We are bringing you cutting edge information on how to run your practice and bring the bottom line. So Troy one revenue stream at a time. We're talking today about adding revenue centers, but there's a right way and a wrong way to add revenue centers.

Dr. Troy Fox: Yeah, there is. And, and quite frankly, we see people that have their practices, maybe not quite where they want 'em to be, and they've kind of coasted for a little while and then all of a sudden they try to throw everything at the, uh. At the wall and see what sticks. 

Dr. Michael Perusich: Yeah. 

Dr. Troy Fox: And the thing, shiny, 

Dr. Michael Perusich: shiny thing 

Dr. Troy Fox: because they saw somebody down the street doing it.

And the first thing I look at when we look at adding revenue centers to practice, [00:01:00] which w which I do think that's very important. I think it's way more important than it was 30 years ago. 30 years ago. If you had, you know, a couple basic therapies and you were a good adjuster. That was all you really needed, you know?

Yeah. And maybe you started adding in some rehab or maybe bought a shiny new gadget, 

Dr. Michael Perusich: will had muscle stem and ultrasound. 

Dr. Troy Fox: Yeah, and those are still, those are still viable today, but it's definitely what you would probably call old school. But here's the problem we run into. 

Identifying Your Practice Identity

Dr. Troy Fox: You gotta figure out what your practice identity is first before you even think about adding a revenue center.

So that is step one in the process is what do I want to be? Am I a sports ChiroPulse? Am I working with kids? Am I more geriatric? Are you in a small town where you kinda have to be a little bit of everything? Sometimes that's what you do have to be, and that's kind of where I'm at. I'm a little bit of all those wrapped into one in a small town.

But [00:02:00] if you're in a bigger city like. Like, you know, around this area of Kansas City or something like that. Or maybe Fort Lauderdale or, you know, down in your area in Florida, in a bigger center, you can definitely specialize in an area and if you're gonna do that, you need to decide where you want to go and then look at the tools that are available.

There are a lot of cutting edge tools and some of 'em overlap, but sure, you've gotta, and you've gotta look at. What your return on investment is, and you've gotta look at what the cost of the item is and where you're at financially. So there's a, there's a whole basket of things that have to be looked at with this.

Dr. Michael Perusich: Yeah, they are. And, uh, before we open up that basket, let's take a quick break, hear a word from our sponsors, and we'll be right back to see what's inside the basket.

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Planning and Implementing New Revenue Centers

Dr. Michael Perusich: Okay, we are back. We are talking about adding revenue centers and, and Troy, you brought up a great point. There's a whole bunch of things you gotta think about before you start adding services. And one of them, like [00:04:00] you already brought up, is your practice identity. You know, for example, if you're a, a pediatric practice, probably a disc decompression machine probably isn't the right thing for your practice.

Dr. Troy Fox: Mm-hmm. 

Dr. Michael Perusich: You also have to think about not just. Your identity, but how are you gonna make this fit in? How are you gonna build it into treatment plans? How is it gonna fit in the office? All those kind of things. How are you gonna communicate about it? You've gotta really understand a lot of those things before you bring it in.

You know, if you're an insurance-based practice, is it reimbursable? If you're, if it's not reimbursable, how are you going to communicate cash prices to your patients so that they'll understand it and wanna participate in it? So there's a lot of different things you have to. Really think about. 

Dr. Troy Fox: Yeah, and I think you have to look at also upfront, once you figure out your identity, and you brought up a a good point, sometimes we struggle when maybe we're an insurance practice to utilize cash products because we're not sure how to present those to the patient.

And [00:05:00] so the first thing that I would explore in your practice is. Do you have a bit of a poverty complex? Because that is really important when you bring a new item into the practice. You may be really excited about this new item, but you don't really think about pricing and you don't think about how you're gonna negotiate that or.

Present that to the patient, 

Dr. Michael Perusich: right? 

Dr. Troy Fox: And so we leave ourselves with the fear that nobody's gonna accept our pricing, and we immediately start discounting pricing, which makes it really hard to get a return on investment. And we see that right with folks sometimes that start off with the best of intentions and then six months later you're looking online and you see that unit for sale for.

40% of what they bought it for. Yeah. And they took a huge loss on it because they never used it. Yeah. '

Dr. Michael Perusich: Cause they couldn't 

Dr. Troy Fox: need 

Dr. Michael Perusich: anybody to participates. 

Dr. Troy Fox: I, I think it's important that you have a game plan in place. Like for me, when I brought Shockwave into my [00:06:00] practice it was kind of unexpected. I will say that I really didn't have shockwave on my radar at the time when I did it.

But what I did was started in the planning phases before I ever brought it in. I explored pricing. I wanted to figure out, okay, what's this gonna cost? I explored what the average cost was to patients all over the United States. I looked at. Where the price was, what that was, broke it down to determine, okay, how many people do I have to service with this right before it becomes break even and before it becomes profitable?

So that's the first thing that I looked at and I did it well before, I didn't put the cart before the horse per se, and just buy a piece of equipment and then try to figure it out. And I think most of you, when you're looking at a new piece of equipment, unless it's a $200 thing that you just, you know, Hey, I'm gonna buy a new activator.

Of course they cost more than that. The good ones do, but right. Let's say it's a $200 item and you're gonna throw that in your practice. I don't think there's a lot of thought [00:07:00] process involved with that. Or you have an old broken down table and you need to buy a, a newer table. You may look at that and go, well, there's not really a huge return on investment on this, but there may be it.

Maybe it adds new functionality. To your practice. Maybe you didn't have collection before and now you do at this new table. So you can add those in. But I think it's important when we look at that, that we do sit down and look at the positives and the negatives. It's no different than getting ready to go buy a car.

You go buy the car and then figure out where whether you can afford the payment plan. Or do you look at payments and down payment and go, okay, here's what I can afford at this point and here's the price range of what I could do. And then you look at that piece of equipment and go, wow, that's way outside of my price range.

How would I ever make that work? So I think that's something very important at the beginning. 

Dr. Michael Perusich: Yeah, you know, you, you have to do a profitability study and you have to sit down and you have to figure out, [00:08:00] okay, what's the cost of this thing? How quickly can I pay it off at a price that I think I can reasonably charge patients?

How many patients do I think I can put into it build into their treatment plans? And what's the resulting net revenue that comes from that? And I've always said, when you're doing your profitability study, while this may not happen in reality, you should always look at how. Can I pay this piece of equipment off within six months?

Why? Well, that just reduces your exposure. It also tells you how much you're gonna use it and what kind of long-term ROI, once it's paid off, you're gonna continue to have from that piece of equipment, which is important because, don't buy it if it's not gonna pay for itself. Don't buy it if it's not gonna bring extra profit.

That's what we're talking about, adding profit centers. So we don't wanna create a profit center that has no profit to it. So we've really gotta dig in and look hard at that. 

Dr. Troy Fox: Here's the next key component. Do you have doctor, meaning you and staff [00:09:00] buy-in? In other words, don't buy a piece of equipment that either, A, you don't really trust that it's gonna work, 

And B, that your staff doesn't trust is gonna work.

They're looking at it going, that looks like hocus pocus now with education. Sure any piece of equipment can have staff buy-in. But if you don't buy into it to begin with docs, if you're just buying it 'cause you think it's gonna increase revenue and you're not convinced that it's gonna be just uber helpful for patients, for me that's.

One of my first things when I, when I look at a piece of equipment is how confident am I that I'm going to be able to communicate to the patient what this is gonna do for them, and then am I gonna see visible results because 

If I'm not, and I think we're all concerned about that when anybody comes to us to sell us a piece of equipment, because they all say it's gonna radically change your practice.

Right. Everybody says that. So you have to take that part with a grain of salt. But you have to know either through [00:10:00] experience, like maybe you've already had that piece of equipment used on you, or maybe you know, another doc that's using that piece of equipment that you can kind of use as a mentor and lean on that has fantastic results in their practice and it has revolutionized their practice.

And it did it in a way that you can buy into. So buy-in is a big thing, but I think it's you and staff. 

Dr. Michael Perusich: No, that's very, very true. And uh, when staff is communicating things about a profit center, a therapy or whatever it might be if they don't have a good impression of it, it's gonna come through in their conversation to patients.

And so, yeah, you have to be really careful. It's no different than the staff member who never wants to get adjusted. How do you think they're gonna talk about ChiroPulse care? And you as a doctor, it's gonna come through in their conversation. So Yeah, no, you're, you're absolutely right. Everybody's gotta be involved in it.

I remember the very first laser I bought for my practice, one of my staff said, [00:11:00] gosh, doc, I don't know. You can't really feel anything. I'm not sure how patients are gonna respond to this. And the reality was everybody loved it. And we kept it so busy that we wound up buying four more of them. But, you, you've gotta, you've gotta look at all those angles and help your staff really understand it and where it fits into the practice. And if you do that well, then they become your hound dogs and start finding opportunities for you. Hey Doc, do you think this person would be good for laser? They're talking about foot pain today.

And, uh, you know, they, they start really making those connections for you and with you. 

Dr. Troy Fox: A little golden tip with that is don't be afraid to spend a little money on your staff for training. Like I just sent two staff to Atlanta not too long ago for training, and they came back knowing as much as I did, quite frankly, about that piece of equipment and what it did, and.

It was fantastic because all of a sudden you're on equal footing with your staff on that piece of equipment [00:12:00] and they're as excited as you because they heard the same things that you heard. Yeah, and I think that's a really big step that either a 

Dr. Michael Perusich: huge, 

Dr. Troy Fox: you spend the time, take a half day out of the office if you guys have to do a, a planning meeting, and on top of that, do some education and be very specific, very in depth, and treat them.

With the same respect that you were treated when you bought the equipment, that you get all the information, you get all your questions answered. You'll be amazed by what the staff does with that information because all of a sudden they're telling all their friends and people are going, you did what? Oh, you went to a training on, that's amazing.

And then they have the knowledge to talk about it rather than just, well, our doctor says blah, blah, blah. I don't know for sure 'cause I've never tried it, you know? Yeah. It makes a huge difference from that standpoint. 

Dr. Michael Perusich: Yeah, no, when you, that's very true. When you add any kind of a profit center into your practice it's gotta be all hands on deck.

Everybody's gotta understand it, believe in it, have tried it at least, [00:13:00] and know how to communicate it to patients. 

Dr. Troy Fox: Also, if you're gonna add a new profit center in, here's another little, this is just a small piece. I mean, if you're adding a new ultrasound machine, yeah, you're gonna throw it back in the therapy area.

But if you're gonna do something like, I'm gonna use Shockwave again, for example, because shockwave iss a little bit louder, right? So I don't put that right in the therapy area. Or it's distracting to patients that are maybe laying back there getting. Maybe they're getting some stem or maybe they're getting roller table.

I, I use a lot of the old school stuff still. Um, sure. But maybe they're doing some things and they're pretty relaxed back there and all of a sudden I fire up the shockwave that thing's a little loud, so we put it in a special room. Well, when I looked at that room, I thought, what would make this room look like a spa treat?

So what we did was we searched, I used Facebook Marketplace and I found a spa table, one of those that they do facials and stuff on. Right? 

Dr. Michael Perusich: Oh sure. 

Dr. Troy Fox: Comfortable. Looks really cool. And then we decorated [00:14:00] the room to make it look like, almost like a massage room. You know, it smells good in there. It looks good in there.

The lighting, you made it attractive 

Dr. Michael Perusich: to patients. 

Dr. Troy Fox: Exactly. So the goal is when they walk in, they go, whoa, what is this? This doesn't look like a sterile environment. It looks cool. I want to try it. 

Dr. Michael Perusich: Yeah, I love that. 

Dr. Troy Fox: And we did the same thing with our infrared. Our infrared sauna is a walk-in sauna. We have a refrigerator back there with cold drinks.

We have towels rolled up inside of there. It looks like a spa treatment. 

Dr. Michael Perusich: Yeah, that's perfect. And that's exactly what you should do. You have to build it into your practice and make it attractive, and that's a great way to make it attractive. Everybody wants to go relax in the spa for a few minutes every day.

Dr. Troy Fox: Yeah. Window dressing. And now when you take a picture of that room and you put it up on your webpage. It looks attractive. Yeah. You notice that when you look at spas, they don't ever have pictures of a just a. Yucky looking room with just a table in it, right? They've always got some flowers. They've got maybe some special lighting, maybe a [00:15:00] little waterfall.

I've got a little waterfall in my waiting room. It's just like, gosh, it was a cheap Amazon thing. 

Dr. Michael Perusich: Oh yeah. We have one of those too. 

Dr. Troy Fox: It girdles and makes a little sound and people love it. They're like, oh my gosh, love that waterfall. It's 

Dr. Michael Perusich: relaxing. 

Dr. Troy Fox: It feels spa-like in here. So adding that new service and putting some window dressing on it sometimes is a cheap way to do it.

The other thing that we did is we put a little basket with earplugs in our, in our room where our shockwave is that in case somebody wanted to protect their ears a little bit while they were doing the shockwave. And so just those little touches. If you'd sat in a room, and you and I have talked about this a lot.

Go set in one of your treatment rooms, whether it's the adjusting room, whether it's even the waiting room. Go set in the different rooms in your office. Sit there for a few minutes. Give, yeah. How does it feel? Soak it in. How does it feel? How does it look? Are there marks on the wall for more furniture? Is hit the wall, are the full boards clean? Does the plant that's in there have dust on it? I mean, [00:16:00] those are small things, but I'll tell you what your clients. See those. And so if I'm gonna add a profit center, I wanna make it look as palatable or as attractive as possible to my patient. So when they see it, they say, I wanna try this.

Yeah. So I think that's an important thing to do in addition. To actually looking at the piece of equipment, and I've probably hijacked this conversation, but I think those things sometimes are important, but overlooked facts. 

Dr. Michael Perusich: Oh, I, I think they're huge. Yeah, I think they're huge. We need to hear another word from our sponsors real quick.

We're talking about the importance of adding profit centers and, uh, I've got one more important thing we need to discuss when we come back. So I'll throw a little teaser there. We'll be right back.

Pat's ChiroPulse Consultants, your partner in ChiroPulse Success. We are dedicated with one-on-one guidance to bring you all your [00:17:00] practice management needs. Let's supercharge your practice. Give us a call today.

Dr. Michael Perusich: Okay, welcome back to the KC ChiroPulse podcast. We are talking about adding profit centers and the importance thereof, and one of the things that I wanted to talk about here at the end of the show, Troy, was the whole idea can,

Dr. Troy Fox: Can I guess? Sure, 

Dr. Michael Perusich: sure. 

Dr. Troy Fox: Show me the money. Oh, no, that's not it.

Am I close? 

Dr. Michael Perusich: You're pretty much you're close. You're close. 

Dr. Troy Fox: Okay. 

Diversification and Marketing Strategies

Dr. Michael Perusich: So it, it kind of is showing me the money because I wanna talk about diversification in your practice and why that's so important. And that's what adding profit centers does. It gives you diversified revenue centers where you can be more things to more people, which brings in more potential patients.

It brings in more potential revenue. It brings in more. Potential profitability, which that's the, show me the, the money standpoint. But it's incredibly important. You, you have to kind of protect your practice a little bit and insulate yourselves. So [00:18:00] for example, if you are an adjustment only, and I'm not saying there's anything wrong with it, but if you're an adjustment only practice and you're the only doctor that can do the adjustments.

What if you go down? What if you blow out an elbow like I did, and you're outta practice for 12 weeks? Mm-hmm. What happens to your practice? Well, if you have other things going, whether it's rehab, decompression, shockwave, whatever, then. You still have services that can be going, 'cause you can be there at the clinic, you can be overseeing things, but you can have staff helping you with those things in most states.

So, it's an important thing to really consider because it does lend that extra layer of protection and diversification to your practice. 

Dr. Troy Fox: I think that goes right into the marketing side of diversification as well. Mm-hmm. We've always been chiropractors that have named our practices like, Joe Blow, Chiropractic Center, Joe Blow.[00:19:00] 

I think Joe Owe Family is Chiropractic, Joe Blow, whatever. Yeah. Now we're seeing a little bit of diversification with that in cases where we highlight maybe other things first. 

And Chiropractic, maybe not least of the bunch, but sometimes gets listed, like sometimes I've seen practices that will advertise dry needling.

Dr. Michael Perusich: Mm-hmm. 

Dr. Troy Fox: Decompression. 

Rehab. Chiropractic 

Dr. Michael Perusich: Yeah, I saw one the other day that was laser spine and sport. 

Dr. Troy Fox: Yeah. So you don't always have to put Chiropractic as the lead in. And the reason I say that is there are folks that are looking for specific treatments. 

Dr. Michael Perusich: Yeah. 

Dr. Troy Fox: But we'll call your office and go and as unfortunate as this may be, it's the truth.

They'll call your office and go, do I, do I have to get Chiropractic to get dry needling? No, we offer many services. Sure, the doc, the doctor [00:20:00] will meet with you and talk with you, and if he feels that it's appropriate, he might suggest that, and that's how you handle that situation. But I've seen practices that are doing that to where Chiropractic isn't the lead banner, it's just part of the services that they provide.

And I don't think there's anything wrong with that. I think sometimes it highlights the fact that we do more than Chiropractic, because sometimes. Folks get stuck thinking that's the only thing you do. 

Dr. Michael Perusich: Yeah. Agreed. Agreed. And, you know, again, you, you have to think about that longevity of the practice too.

Mm-hmm. And and just, just think about it from pure revenue standpoint. If you're a ChiroPulse adjustment only practice, but you've got a patient who could benefit from some muscle stem and some shockwave therapy, but you don't have it. Guess what? If your ChiroPulse care is taking too long, or if your Chiropractic Care doesn't come across to the patient as being all in [00:21:00] and they see an ad for the clinic down the street who does Chiropratic adjustments, plus the shockwave plus the muscle stem, they may leave and go to that.

So sometimes we think patients won't pay for extra services. They will when you show value, and sometimes patients will find value on their own. And so being able to offer those things. And here's, here's the other side of it. Your existing patients and your community, they love seeing the fact that you're growing, oh, Dr.

Jones added a new therapy into the practice. Let's go check it out. Let's go hear about it. That sounds really interesting. And patients think it's pretty cool when you add stuff. 

Dr. Troy Fox: Yeah, and I think it's important that, even on the front windows of your building, I don't think you need to trash it out.

But at the same time, tastefully I pulled up to a friend of mine the other day's office who happens to be a plastic surgeon, and I was looking at the windows on his office, and he had it broke down into sections like the weight loss section and like [00:22:00] mm-hmm. Uh, you know, reconstructive section.

And he listed. On the windows very tastefully. The services that they provide. It was just matter of fact, here's what we do for weight loss. Here's what we do for reconstructive surgery, you know? And I was like, wow, that's cool. 'cause there were like 12 things and I didn't think that was God. Wow.

That's a lot of 

Dr. Michael Perusich: windows. 

Dr. Troy Fox: There were, yeah, well, there was like four windows and there were like three things on each window, but it just went across the windows. And this was away from the main entrance. It was kind of down the hallway a little bit because he has a decently large office. Then the main windows were pretty clean.

It looked like, Hey, here's the office, but as you parked, there was a little bit of window dressing off the side, something to read, and I thought, that's interesting. I mean, because it's not Gotti. It wasn't overdone, but yet at the same time when I pulled up, if I didn't know that, like let's say I'm there for a reconstructive surgery on, you know, my ear or something, my ear got bit off or something by Mike Tyson.

And I'm there for a reconstructive surgery, but I also got a little, maybe a [00:23:00] little belly roll that I didn't realize that they do, non-surgical. Type liposuction stuff. Well, now I know. Sure. 

Dr. Michael Perusich: Yeah, 

Dr. Troy Fox: so I think sometimes having that, or even a small banner, if you do window dressings, like I've got window dressings that have kind of our logo on the window and as you get down to the bottom, even putting some services across the bottom of each window, just a couple, so people see that you do more than Chiropractic

That is really a great way to advertise the fact that you've diversified, that you've added services and those aren't so expensive that if you add another service that you couldn't get another window covering. 

Dr. Michael Perusich: Sure. 

Dr. Troy Fox: IUI use, uh, banner or something. And they're really, as long as you're willing to put 'em up yourself.

Yeah, you have to have a little faith in yourself to do it. I was a little nervous the first time, but they're not hard to do. 

Dr. Michael Perusich: They're not 

Dr. Troy Fox: that hard. You put up your own window dressing on the front. You can actually add things to it and change it. 

Dr. Michael Perusich: Yeah. 

Dr. Troy Fox: And you know. 

Dr. Michael Perusich: You've probably forgotten that the clinic [00:24:00] you and I own together has those great big posters on the window.

Yeah. And they look fantastic. 

Dr. Troy Fox: Yeah, they are. And the colors look great. Yeah. 

Dr. Michael Perusich: Yeah. They, they show off our services when you're out in the parking lot or walking by and, 

Dr. Troy Fox: mm-hmm. 

Dr. Michael Perusich: Yeah. Those kind of things are great. Put that out there. Put it out there. Let people know what you do, what you have.

Make sure you're diversified. It's good to be diversified. Yeah just make sure you do your ROI analysis, profitability analysis, and that you can afford it and you're going to make some money off of it. It's not just gonna sit in a closet somewhere. 

Dr. Troy Fox: If you guys have listened to this point, you probably started at the beginning of this video and you thought, oh man, they're gonna talk about ROI the whole time and they're gonna beat me to death on the cost of equipment and I'm not gonna make money.

You know, we love Chiropractic and I love fun new things and implementing absolutely our practice, but there's so much involved in it. But if you get good at implementing new services, you do everything we just said and quite frankly. I think especially if you're in a high impact area where people look at your [00:25:00] windows, you negate the fact that a lot of people, there's a decreased reach on Facebook, right?

People just aren't and that's really for, for a lot of us, that's our target audience. If you're doing pediatrics, probably not a lot of 'em are on Facebook, right? 

Dr. Michael Perusich: Mm-hmm. 

Dr. Troy Fox: But for your average practice. My 40 to 70-year-old patients, they're all on Facebook, 

Dr. Michael Perusich: sure, 

Dr. Troy Fox: but I'm still getting decreased reach. So if they're driving by seeing the window dressing, it's fantastic.

So I think we utilize all these things when you get ready to put something in place. And quite frankly, here's the most important key, if you're gonna add a service in your practice, A, you should have a coach that's helping you with this process. Yep, number one. Number two, speak with your coach about it before, because they're gonna go through all the check boxes because sometimes we get excited.

Have you ever got new car fever? Mike? Have you ever gotten new car fever? 

Dr. Michael Perusich: I have it right now. 

Dr. Troy Fox: And so, you know, the deal is like, you're like, I'm not serious, I'm just looking right. And then that another week later turns into, well that looks pretty cool [00:26:00] to a week later. Maybe I should call the dealership to the next week.

You got full blown 103 degree car fever. You're like, I think I should go down and test drive it. And you know, it's over at that point, 

Dr. Michael Perusich: right? 

Dr. Troy Fox: So when you get ready to look at something, sometimes you haven't checked all the boxes. You're just hoping and praying that it's all gonna work out, and then you get with one of us, and we can either confirm or deny it and say, you know what?

That's a great idea. It looks like all the boxes are checked and you go, 'cause I didn't really go through all that. I didn't I, I wanted to, but I wanted it so bad that I didn't care. Or we look at it and go, Hey, this is really not probably the time. Let's put a plan together so we can make the time appropriate.

Three months from now, what do we need to do to get you to that point? And so I think having someone else look at your numbers and look at the opportunity is a really great way to solidify the process. And I think that's one of the most important things you're gonna do. 

Dr. Michael Perusich: Well, and if you bought something and you're not implementing it the way you thought [00:27:00] you would and you're struggling with the profitability on it, that's another area that we help with.

We can help figure out ways to make it work better and look at way reasons why it's not working the way it should. So go to Kats consultants.com, check out what we do for doctors to help them improve their profitability on their practices. There's some great downloads there. We appreciate you guys tuning into the KC ChiroPulse podcast each and every week.

And a shout out to Chiro Health USA. Go check them out as well. So from all of us here at Kats Consultants, we'll see you guys next time.

 

Dr. Troy Fox: See ya.