251 Marketing that hurts

Welcome to the KC CHIROpulse Podcast.  

This week’s topic:  Is your marketing hurting your practice? 

The KC CHIROpulse Podcast is designed for Chiropractic professionals ready to elevate their practice to new heights.  This week, the show is hosted by Kats Consultants’ coaches Dr Michael Perusich and Dr Troy Fox, seasoned experts in Chiropractic business management.  This podcast provides invaluable insights and actionable strategies to help you create a flourishing and sustainable Chiropractic business.

In this episode, we discuss:

• How your marketing may actually be hurting your practice 
• Why marketing beyond your capacity can be harmful
• Why it’s important to match your clinic tone with marketing messages
• How a keen eye on marketing ROI is important to your bottomline
• …and so much more…

In each episode of KC CHIROpulse, we delve into crucial aspects of building a successful Chiropractic practice, covering topics such as establishing a strong foundation, adopting a patient-centric approach, mastering marketing techniques, achieving financial fitness, fostering effective team building and leadership, integrating technology and innovation, and navigating common challenges in the field.

Whether you're a seasoned chiropractor or just starting your practice, the KC CHIROpulse Podcast offers a wealth of knowledge and personalized practical advice to help you navigate the intricate world of Chiropractic business. Join us on this journey as we explore proven strategies, share success stories, and connect with industry experts to empower you in your pursuit of building a thriving Chiropractic practice.

Don't miss out on the latest insights and expert guidance. Subscribe now and unlock the secrets to taking your Chiropractic practice to the next level. Your success is our priority at Kats Chiropractic Business Advisors.

DISCLAIMER:  The information presented in this broadcast is for educational purposes only and is not intended to offer legal, investment, accounting, or medical advice, and represents the opinions of the speakers.  Seek the consultation of a professional for advice in those areas. And remember…your results using this information may be different than described.

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Transcript

251 Marketing That Hurts

[00:00:00] 

Dr. Michael Perusich: Doctors, is your marketing hurting your practice? Hi everybody. Welcome to the KC ChiroPulse Podcast, brought to you by Kats Consultants and Chiro Health USA. We are your host for today's show. This is Dr. Troy Fox. I'm Dr. Michael Perusich. Troy, we've talked about this a few times before, how our marketing and our messaging and things can really kind of defunct our practice a little bit, not a little bit, sometimes a lot.

Dr. Troy Fox : We see that a lot. I mean, and it's, it's not just in practice. I think it goes all the way back. And I know some of you will be like, oh gosh, he's gonna talk about philosophy again. But I really think it does go all the way back to our Chiropractic philosophy, and I know mm-hmm. I know that the popular thing is nowadays, it's not a philosophy, it's a science.

And I'm not saying it's not a science, but what I'm saying is your philosophy about practice, right? What is your, what is your goal with patients? Is it a wellness practice? Are you more of a first aid walk-in clinic? Are you a heavy rehabilitative clinic? Are you [00:01:00] a PI practice? Are you an insurance practice?

I mean, 

Dr. Michael Perusich: right. 

Dr. Troy Fox : Every one of those. Has a different marketing avenue. 

Dr. Michael Perusich: Yeah. And every one of 'em is viable. 

Dr. Troy Fox : And it seems like what I see is, especially in larger cities, I don't live in a larger city, but what I see in larger cities is five different practices that are vastly different from each other, but yet their marketing message is almost exactly the same.

And I hesitate to say this, but sometimes the truth of is painful. It's almost a race to the bottom sometimes with their marketing. Because the message is I need to be just like this guy, but a dollar less. Right. And rather than creating a marketing message that ma matches your philosophy and your practice style.

Dr. Michael Perusich: And I got so many thoughts here, so oftentimes we see as a profession, we have a tendency to kind of be, everybody kind of advertises the same. 

It we purport to be a pain based practice. And if you're a pain based practice, that's fine. I'm not, I'm not, I'm [00:02:00] not digging into being a pain based practice.

But you know, I see pediatric practices advertising a pain based. Pain based ads. I see wellness practices, marketing a pain based practice, and we're not all pain based, and yet that seems to be kind of the general rule of thumb of this is where you start because that seems to be what everybody is Googling.

Dr. Troy Fox : That's the knee-jerk reaction, right? 

Dr. Michael Perusich: Yeah. Yeah. And I, I kind of wonder about that sometimes. 'cause, and I don't have any way of confirming this, but we've heard at least that maybe the algorithms in social media have changed a little bit because chiropractors are all advertising the same.

And it seems like, and again, I, I, I can't necessarily. Support this with, uh, didactic numbers, but it seems like, maybe that's causing our cost of marketing to go up. You know, I think in some instances we need to look for new ways of marketing because our ROI [00:03:00] on new patient acquisitions sometimes is too high, but I think.

As importantly, or maybe more importantly, I think we've gotta really watch what our messaging is so that it matches up with the kind of practice we have. Because if you're, again, a wellness based practice, for example, and you're advertising pain, is that gonna help your practice or hurt your practice?

Well, it might be bring patients to the door, but those patients might get kind of confused when on day one or two you're talking about wellness instead of their pain that they came in with. 

Dr. Troy Fox : And you've got a lot of work to do transitionally when that happens, and I think you're exactly right about algorithms, because between Google and Facebook, which as we transition into ai, I know there's gonna be some changes and there's a lot of talk about how, how we become viable in an AI environment.

But even in a Google and Facebook environment, a lot of times there's heavy leaning towards the type of products that you offer. The results that you're getting with patients. So the marketing message matches up with what our patients [00:04:00] need and want. And that's why sometimes we see diminished returns on just a basic pain based ad as your neck hurt, as your low back hurt, right?

Come in and see us for 1995, blah, blah, blah, you know, whatever. So in a lot of cases, we shoot ourselves in the foot because our marketing message isn't good, even if I'm a pain based practice. I need to find maybe a better way to explain the type of results that I'm getting for patients. I need to talk about, the types of techniques that we use and that we're diverse in what we use in our practice.

There, there's some method to the madness to make your advertising better, but from a standpoint of algorithm, we always have to be careful of that because that one is one that creates a situation where you are pouring money down a hole never to be seen again. 'cause nobody sees it. We've all done that where we posted something on Facebook that we thought was super cool and you try to figure out like eight hours later why nobody's seen it.

You get like two, you know, some of you that are, I mean, if you're on [00:05:00] Facebook 24 7, they obviously reward you, right? If you live on Facebook. But for those of us that don't live on Facebook. We just post occasionally, including me. I find it really hard to get traction no matter what I have to say. So 

Dr. Michael Perusich: sure, 

Dr. Troy Fox : when we do paid marketing o obviously it gets pushed out there, but I think we still get throttled back if our message matches what somebody else is saying in our same area.

Dr. Michael Perusich: It does, and we need to take a quick break, but, uh, when we come back, I want to, I wanna talk a little bit Troy, about. What's working, what's not working, and uh, sometimes how getting back to our grassroots a little bit can really help the practice. 

Dr. Troy Fox : Mm-hmm. 

Dr. Michael Perusich: Alright, everybody we're talking about can marketing actually hurt your practice?

We'll be right back.

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Dr. Michael Perusich: Okay. We are back. We're talking about marketing and whether or not it's gonna hurt your practice or help your practice. 

Dr. Troy Fox : And I know where you're headed with this next part, so I'm just, I'm gonna lean back and listen. Because, so some people aren't gonna like it. 

Dr. Michael Perusich: I'm gonna go a couple different directions here.

Dr. Troy Fox : All right. 

Dr. Michael Perusich: Number one when you're thinking about your practice, and I'm gonna give you a little cat's jewel, here, cloaked a little bit, but something to think about. Are you looking to increase the number of new patients in your practice? Are you looking to grow your practice long term?

Two ideas are not synonymous with each other. So all you're if all you're looking to do is drive a bunch of new patient first, second day fees into your practice [00:07:00] go out and put out a, a, a giant bomb of a marketing plan. Hire a marketing company and spend four or $5,000 a month and drive.

60, 70, 80 new patients into your practice. However, I will caution you on that because this is one of those places where marketing can hurt you if you're driving a whole bunch of people, if you're over capacity with new patients, number one, and if they. We're brought in on a message that doesn't match up with the tone of your practice, you could actually be damaging your practice because where's the damage come from?

A lot of those patients are gonna drop out and ask yourselves if you've done a big marketing program before, what kind of retention did you have? Did you have a lot of people that dropped out after the first visit, second visit, sixth visit? You probably did. And are those patients. Advocates of your practice?

Or are they gonna, are they gonna go out and say good things? Are they gonna write positive Google reviews are those patients who are potentially going to say bad things [00:08:00] about you. And so that's where in your community that can hurt you. And if you're in a smaller community, like, like Troy and I are 

Dr. Troy Fox : mm-hmm.

Dr. Michael Perusich: Um, that can really hurt you because obviously in a smaller community, word spreads fast. 

Dr. Troy Fox : And we found us out the hard way. A number of years ago, you and I both, a number 

Dr. Michael Perusich: of years ago, 

Dr. Troy Fox : you and I both pushed over a hundred new patients in a month and it was untenable. 

Dr. Michael Perusich: It was, 

Dr. Troy Fox : the problem is we both realized we heard our practices when we did that because we weren't able to give the level of service that we expected we were gonna give to those patients.

Dr. Michael Perusich: Yep. 

Dr. Troy Fox : We looked hurried, we looked chaotic because we were 

Dr. Michael Perusich: hurried, 

Dr. Troy Fox : we were hurried and chaotic, and we heard our practices and we heard that from our patients. So we have a really good. Pulse on what's going on now. Let me see if I know the second one that you're gonna say. 

Dr. Michael Perusich: Okay. 

Dr. Troy Fox : Does it have anything with boots on the ground?

Dr. Michael Perusich: It does. 

Dr. Troy Fox : Okay. Let's hear it because I knew it was coming. 

Dr. Michael Perusich: Good Lord. We, we have a single brain anymore. Yeah. It has to do with boots on the [00:09:00] ground, you know. If you want to match the tone of your practice, and when I say tone, what's it about? Is it wellness practice, pediatric practice, pain practice, whatever.

It's hard to do that in a marking message. 

But to get out in the community, and Troy said, boots on the ground, go out and. Attend an event, do a health talk, those kind of things. And some of you're going, oh, 

Dr. Troy Fox : I just hit mute. I'm like, yeah, I can't even hear him anymore. I dunno, I dunno what he's saying.

Dr. Michael Perusich: You're going, oh God. Not a health talk. I don't like people enough to wanna speak in front of him. 

Dr. Troy Fox : That's right. 

Dr. Michael Perusich: Um, but seriously the, those are the venues, those are the marketing activities where people get to meet you, they get to talk to you, they get to see what you're about. They get to.

See what kind of a doctor you are and, and one of the big things is they get to see if they have a relationship potentially with you if they. Kinda match. I call it tone, I go back to that word if they kind of match tone with you. And this is important [00:10:00] because those are the kind of patients we wanna bring into our practice.

If your wellness practice, for example, you, you want patients who are looking for that long-term wellness component. They have an interest in nutrition and lifestyle exercises and those kind of things. And regular Chiropractic care. 

Dr. Troy Fox : Let me throw this out there. When you do this, sometimes you think, oh man, we only, you know, we, we went out there and we got four new patients out of the deal.

When whatever we went to, if I'd have done marketing through Facebook, I'd have got 10 new patients. 

Dr. Michael Perusich: Yep. 

Dr. Troy Fox : Here's, here's what I look at. Quality over quantity. Absolutely, 

Dr. Michael Perusich: a hundred percent. 

Dr. Troy Fox : Sometimes you get 10 new patients off of a Facebook marketing ad. If they stay for one or two visits or they come in for the initial and you don't know where they go and you lose 80%, and if, if that's something that you have seen. When you get people that you actually put boots on the ground and you're face to face with them. What I've noticed over the years, and again, I can't, you know, I [00:11:00] can't give you any research statistics, but what I can sure tell you is when I've been out there in the public and I've sat down and talked to people one-on-one.

It creates quality new patients. It creates patients that know why they want to come see you. Number one, they already come in with, with a preset idea of what they're expecting because you've already really done kind of a consult with them as you've sat and talked with them. Yeah. And number two, longevity of care because they already have a great idea of what's gonna happen.

And they are, they are. They're giving you the big thumbs up, the nod when they walk through the door. This is what I want, what you talked about the other days. So I'm very frank. Stand open with patients when I talk to 'em out in public about what we do, how we do it, what works, what doesn't work. And being honest with people when you go out there and do that, oftentimes does create that relationship you're talking about.

Dr. Michael Perusich: That's exactly right. Let's talk about ROI in there too. You know, you, you mentioned this, if you do a marketing campaign and you get 10 new patients off of it, which is a pretty common number. You know, what did you have to spend, let's say you had to spend [00:12:00] $2,000 on that marketing campaign to get those 10.

That, that means your acquisition cost is $200 per new patient. 

But if you go out and do a health talk, rarely does it cost you anything other than a little bit of your time. So if I get, uh, I'll make the numbers easy, if I get five patients out of, if I, if I get 50% of what my social media marketing may have done, if I just get 50%, what's my ROI, what, what's my my, not my ROI, but my acquisition cost on them?

It's nothing. So my, my, my lead time to turn a profit on those new patients that I got from a Health talk is much faster. So when you think about how much a new patient spends on day one it's funny. New patients really don't make us any money. They really don't. Mm-hmm. You know, when you think about your hourly rate, a, a new patient coming in, you know, even at, at full price, a lot of us don't even charge a hundred dollars for that first day. And if [00:13:00] you do charge more, that's great 'cause we're worth it. But, but you know, a lot of times we're kind of fishing for new patients a little bit and trying to get promo promotional rates and those kind of things.

And so we're not really making anything on day one. Where do we make money? We make money in the long term. And so we have to think about making money in the long term. 

Dr. Troy Fox : Otherwise, even if you, even if you don't discount your prices. Yeah. I'm just doing the math in my own head, which I already knew the math, but I looked at it and said, okay, lemme make sure I'm right before I say this.

I'm losing $90 an hour when I see new patients. 

Dr. Michael Perusich: Yeah, probably 

Dr. Troy Fox : that's, it's roughly about 90. So when I say I'm losing $90 an hour off my. Expected hourly rate that I expect to make per hour when I'm in working with patients. I'm about $90 off that pace if I see two new patients in an hour. 

Dr. Michael Perusich: Yeah.

No, that's probably about right. 

Dr. Troy Fox : Yeah, 

Dr. Michael Perusich: probably about right. And so in other words, you could have made more money in that hour by adjusting patients and, and doing therapies and those kind of things on 'em. Mm-hmm. Rather than new patient [00:14:00] now doesn't mean we don't need a new patient flow. Most of us do. I get that.

But but you have to be cognizant of your cost versus profit ratio in there. And if you're having to spend big bucks on a whole bunch of people who just drop out early on you, you may be looking at a negative cash flow cycle on your new patients and never getting them, or at least most of them to turn to profit.

So from a business model standpoint, it just doesn't make any sense. 

Dr. Troy Fox : Revolving doors are expensive, 

Dr. Michael Perusich: very. Very expensive. You know, we've gotta really be thoughtful about that and what that's doing to your practice. Aside from what the community aspect might be with patients dropping out and going out and saying bad things about you, or not saying great things about you.

You know, you never know what that's gonna be. And you know the old adages for every patient who loves you, they'll go out and tell three or four people, but every patient that [00:15:00] dislikes you, they'll tell 10. So we have to be really careful about that. And again, Troy and I learned our lesson on that the hard way.

Um, so boots on the ground. Has really kind of come full circle back, and I know we're all looking to kind of hit the easy button because practice is hard. Electronic health records have really slowed our practices down. And so we're all looking to make up some of that volume, and so it's easier to sit in the clinic and be working.

With patients while our social media marketing is behind the scenes working, but we have to really look at quality, like you said, quality versus quantity. Quantity if you want quantity, social media marketing. If you have no worry about the profit margin ratio with new patients, social media marketing, if you have unlimited cash access and you can wait out the storm until patients become profitable.

In the social media marketing model, go that [00:16:00] route. But if you want high quality new patients, boots on the ground is still the best way to go. But I think it's important to really talk about what other options are available to us with boots on the ground other than just doing health talks.

Dr. Troy Fox : Mm-hmm. You 

Dr. Michael Perusich: know, there, there's a lot of avenues out there open to us that we don't even realize. And one of the things that I think is a mistake. Is I hear a lot of doctors joining these groups like the Chamber and BNI groups and those kind of things, and that's great. That's great, but are you using it correctly?

Are you looking into those groups to find new patients? Are you looking into those groups to try to get them to go out and talk to people? Or are you using them to open up avenues for you to go do a talk, go do a health fair, those kind of things? You know who in those groups has connections? Remember, we're all three degrees separation from each other.

Dr. Troy Fox : Mm-hmm. 

Dr. Michael Perusich: Who in those groups has connections to maybe a [00:17:00] big corporation in your town where you can maybe get the door open to the HR director and maybe start a health fair at that company, or be involved in a health fair that they already have going, so part of Boots on the ground is creating those opportunities for yourself.

Dr. Troy Fox : Well, and I think when you look at that as well, I, I think one of the, one of the key things, like you said is opportunity and sometimes it doesn't even happen through the chamber. Look in your own practice. Right. Who do you have in your practice that's a plant manager somewhere. Exactly. That can get you, that can get you tied in that says, Hey, you're a fantastic Chiropractic .

I love your services. I'm coming in on the regular to stay. Well, yeah. That's the type of person that you go, Hey, would there be an opportunity in your company somewhere to be involved with your safety team? 

Dr. Michael Perusich: Mm-hmm. 

Dr. Troy Fox : How about a toolbox talk or, a safety, you know, some of 'em call it, call 'em a tailgate meeting, right?

A tailgate meeting or a meeting with employees. And if you're running multiple shifts, would it be something where I could come in [00:18:00] live on one shift and we could record it for the other shifts? 

Dr. Michael Perusich: Exactly. 

Dr. Troy Fox : You know, we would love to come in and be beneficial to you. And so that's a way that you can also step in.

I like that one because I've utilized that one quite a little bit. Where, yeah, me too. We've, we've stepped in the door because when you have a patient that's al already an advocate, they're very quick to say, oh yeah, gosh, I didn't even think about that. You should come into our facility. 

Dr. Michael Perusich: And you don't, you don't have to wait even for the HR manager to become a patient.

Dr. Troy Fox : Mm-hmm. 

Dr. Michael Perusich: You know, canvas your practice. I got into one of the big factories in our town because I realized that one of my patients had worked there for like 15 or 20 years, and I just asked him one day, how well do you know the HR director? Oh, we've known each other for years, even before I started working there.

Mm-hmm. Great. Can you get me into meet with that person? Sure. Next week I'm in there, I'm meeting with this person. Next thing I know we're doing it, it was a factory that had, uh, a factory line, a lot of repetitive movement action, and I [00:19:00] went in and taught 'em some exercises to unwind that repetitive action.

They loved it. 

Dr. Troy Fox : Yeah. 

Dr. Michael Perusich: Got all kinds of patients out of it. 

Dr. Troy Fox : Yeah. You noticed that what you said there was interesting. You went into help them service them. 

Dr. Michael Perusich: Yeah. 

Dr. Troy Fox : You didn't go in there mining new patients. No. The new patients came because of your knowledge and your ability, and that's where, at Katz we come into play as well.

If you're in a situation where you. All of a sudden get that opportunity and then the panic sets in of what am I gonna say? How am I gonna handle this? How do I keep from screwing this up? 'cause this is the biggest opportunity I've ever had in practice. 

Dr. Michael Perusich: Yeah. We can so help you with that. 

Dr. Troy Fox : We can help you with that because that is a big thing.

You do not wanna walk in there and be salesy and we have a way. No, we have multiple ways around that and we have strategies that you could utilize that are beneficial to the company because that's what they're looking for. They're looking, they already know that you're gonna get a mutual benefit out of it if they let you in there.

But the question is, what do you have to offer us? [00:20:00] We're not just giving it away. I mean, as, as an HR director or as a safety director, the worst thing I wanna do is look bad in front of a company that I work for, because that's my job. 

Dr. Michael Perusich: So we need to take another break, but when we come back, let's talk a little bit about what do these companies need?

What are. What are different ways to open those doors without being salesy? So we're talking about how marketing can either make or break your practice. And we're gonna take another quick break. We'll be right back.

Okay, everybody, hopefully, uh, you haven't wanted to, uh, jump off a cliff somewhere because you think your marketing is bad. We're not trying to say your marketing's bad. We're just trying to say that, you know, maybe your marketing could be more on point. And so we're just trying to bring up some good thoughts.

We were talking about Tori getting into corporations and, and really, really anywhere. That can use our services, but I think corporations are a great place to start. What do they need? HR directors are always looking for ways to keep their employees. Healthier. [00:21:00] 

Dr. Troy Fox : Mm-hmm. 

Dr. Michael Perusich: Because they wanna avoid work comp costs and those kind of things.

And if you read the research, Chiropractic Ads is an amazing source for HR directors to be able to cut a lot of their costs and keep their employee teams more productive. And you start speaking those kind of things and HR directors are gonna sit up and take notice. 

Dr. Troy Fox : And some of them have no idea. 

Dr. Michael Perusich: Right.

Dr. Troy Fox : What we do. And so when you go in and you start talking to the HR director and you speak their language. Yeah. And you're speaking a language that says, I wanna help you. Create stability with employees. 

Dr. Michael Perusich: Yeah. 

Dr. Troy Fox : Wise. All of a sudden, like you said, they sit up in their chair, all of a sudden they're, they're listening because they realize that, and the next question usually, do all chiropractors know this?

It's like, it's amazing to me sometimes how little the public knows about how much we know. And how knowledgeable we are about not only the spine, but just healthcare in general. And so you can create [00:22:00] a situation where you really impress just by utilize. You don't have to go flashy. No, you don't.

What have to do is just walk in with a plan to help this company. Yeah. And to listen to what they have to say. That's the other thing that, that I see sometimes that's a real problem, is you go in there with guns a blazing because you're so nervous about what you're gonna say, that you try to bold the convers conversation.

Right. You need to listen to what they're saying at the same time, because sometimes they're gonna interject something that will take you in a different direction. Right. But if you're not listening and you just push your agenda, you're probably not gonna make it very far in that conversation. 

Dr. Michael Perusich: And so he, here's, here's a great example of that.

I had a neighbor who was an executive at one of the bottling companies in our town, and they employed a lot of people, and we were just at a neighborhood event one time. And I just, I just asked him, do you guys have a lot of. Employee downtime, a lot of, a lot of work related injuries. Oh my gosh, yes. And I said, how about I come in, I do these free of charge, how about I come in [00:23:00] and teach your employees some exercises and things to help avoid some of those injuries?

Oh my gosh. You would do that. That'd be great. Sure. I went in, I did a little 20 minute presentation one day, and pretty soon, that week we had three or four of their employees call and make appointments. I didn't sell anything. I really didn't make an offer. It was just a, you know, if I can ever help you, if you have any questions or anything, gimme a call, give our office a call.

That was it. And uh, then pretty soon I'm getting called asking can you do our pre-employment physicals from the HR director? Sure I can do your pre-employment, uh, exams, and then a few weeks later, a month or so later, can you take over our work comp cases. Sure. So that one little 20 minute presentation cost me nothing, but brought me a ton of very profitable business.

And so it's just getting creative and using your connections. 

Dr. Troy Fox : You you reduced the amount of [00:24:00] separation between you and those employees and that company when you did that because you started to develop a relationship with them. You were no longer the guy down the street. You were the guy that came in and gave us really great ideas, and the employees are going, Hey.

I trust this guy, I'm listening to him because people will, will make a determination on whether they trust you or not pretty quickly when they listen to you. 

Dr. Michael Perusich: Sure. 

Dr. Troy Fox : Right. And so they're listening and all of a sudden they're like, oh, I have more trust in this guy. I didn't know whether to trust him. Not trust him, 'cause I've never met him before.

It has nothing to do with Chiropractic or not. People do that with medical doctors, people who do that, with dentists, with optometrists, they're like. But if the optometrist comes in and starts talking about eye injuries in the workplace, and he's spoken at your workplace, how likely are you to call them first?

Dr. Michael Perusich: Exactly. 

Dr. Troy Fox : A hundred percent. And it's the same way with us. So if you come in polished, not flashy, but polished, in other words your conversation piece that you're gonna use is well put together. It's well rehearsed and you're ready to go. [00:25:00] You're gonna win every time because you now have created a relationship and they're gonna come in and go, Hey, yeah, I saw you when you talked about all the exercise.

I've been doing this, I've been doing that. It's amazing the relationship you've already developed, even though you may not have personally spoke with that person. 

Dr. Michael Perusich: Exactly. Exactly. And you know, these are everybody, these are just some of the things we do at Kats Consultants. We help you focus your marketing plan, your marketing thoughts in the right direction for your practice.

Because not every option available to us out there for marketing is the right direction. And so we gotta figure out what that is and figure out what the messaging is behind it for it to help your practice not hurt your practice. So if, uh. When you have time, go to Kats consultants.com and see all the great things that we're doing for clients and how we're helping build not only very profitable practices, but very happy practices.

And we all wanna be a happy Chiropractor because a happy Chiropractor is, I don't know, what is a happy Chiropractor? [00:26:00] Having fun practice 

Dr. Troy Fox : one and one that enjoys going and doing what they want, which is the last point I wanna make. Here is your little golden nugget. The thing that you love to do, like for me is golf.

Yep. The thing that you love to do, go do it. People will get to know you, and that is boots on the ground. So that's a really fun. Boots the ground. Boots the ground. The ground for me. People always ask, oh, what do you do for a living? Oh, I'm a Chiropractor. Oh my gosh, blah, blah, blah. You know, every once in a while you'll get the, oh, I don't use chiropractors because of blah, blah, blah, but nine times outta 10 I'm gonna get, Hey, do you do work on knees?

Because I had this thing about a month ago, and like I'm doing a consult literally in the middle of a golf tournament. And I've had that happen so many times. Yeah. We're just one-on-one. And guess what? When you do that, guess what? That person goes home and tells all their friends, oh my gosh, I met Dr. Fox today.

What a nice guy. He took the time to actually talk to me about my condition while we were on the golf course, during the tournament. You can't get better advertising [00:27:00] than that. So that's your little caveat. Whatever you're, if you enjoy quilting, go to a quilting thing. If you play checkers like Dr. Perusich, he's a, everybody he's a world champion Checkers player.

So he goes to, and maybe when I was five, maybe when his five, but whatever your thing is, do your thing, but let people know who you are and what you do. 

Dr. Michael Perusich: Here's one more jewel for you. When you're out wherever and you run across that person who says, like, Troy just said this. Who says, oh, I don't use Chiropractic Care.

Say, oh, you're the one, and that'll open up a conversation of, oh, why? Why should I use Chiropractic Care and gives you, it gives you a platform to. Really educate somebody who doesn't understand. So one more jewel for you. Alright everybody. Troy, thanks for being here today. We appreciate all of you joining us.

As always, every week on the podcast, I want to thank Chiro Health USA for being one of our awesome sponsors. And from all of us here at Kats Consultants, we'll see you next time. 

Dr. Troy Fox : See [00:28:00] you.