260 Implement and Innovate

Welcome to the KC CHIROpulse Podcast.  

This week’s topic:  Your lack of implementation may be holding you back 

The KC CHIROpulse Podcast is designed for Chiropractic professionals ready to elevate their practice to new heights.  This week, the show is hosted by Kats Consultants’ coaches Dr Michael Perusich and Dr Troy Fox, seasoned experts in Chiropractic business management.  This podcast provides invaluable insights and actionable strategies to help you create a flourishing and sustainable Chiropractic business.

In this episode, we discuss:

• Why so many doctors have great ideas but they never get implemented
• How today’s rapidly changing practice economics require innovation
• Why today’s business model has left you in the dust
• How lacking implementation procedures is holding you back from success
• …and so much more…

In each episode of KC CHIROpulse, we delve into crucial aspects of building a successful Chiropractic practice, covering topics such as establishing a strong foundation, adopting a patient-centric approach, mastering marketing techniques, achieving financial fitness, fostering effective team building and leadership, integrating technology and innovation, and navigating common challenges in the field.

Whether you're a seasoned chiropractor or just starting your practice, the KC CHIROpulse Podcast offers a wealth of knowledge and personalized practical advice to help you navigate the intricate world of Chiropractic business. Join us on this journey as we explore proven strategies, share success stories, and connect with industry experts to empower you in your pursuit of building a thriving Chiropractic practice.

Don't miss out on the latest insights and expert guidance. Subscribe now and unlock the secrets to taking your Chiropractic practice to the next level. Your success is our priority at Kats Chiropractic Business Advisors.

DISCLAIMER:  The information presented in this broadcast is for educational purposes only and is not intended to offer legal, investment, accounting, or medical advice, and represents the opinions of the speakers.  Seek the consultation of a professional for advice in those areas. And remember…your results using this information may be different than described.

Be sure to SUBSCRIBE to the Kats Consultants CHIROPulse Podcast 
When you are ready we can help.

• Free Resource: Download What's Your Practice Worth? 
• Let's Chat -30-minute chat about your practice 
• Attend a Virtual Seminar 
• Join the new subscription program Path to Prosper

KC CHIROpulse Podcast.  Helping Chiropractors keep their pulse on success.  Thanks for listening.

Transcript

260 Implement and Innovate

Failure to Launch

Dr. Michael Perusich: [00:00:00] Doctors, did you forget to hit the implementation button? Hi, everybody. Welcome to the KC ChiroPulse podcast, brought to you by Kats Consultants and Chiro Health USA. We are your hosts. I'm Dr. Michael Perusich. This is Dr. Troy Fox. Troy, you go to a seminar, you have a great idea, whatever it might be, and i- it's so great that you forget to tell anybody about it and forget to implement.

Dr. Troy Fox : Yeah, it's like, you know, when you, uh, when you wanna fire off a rocket, you push the button to make it go, the implementation bucket, bu- button. Mm. And so we, uh, we call this also failure to launch. 

Dr. Michael Perusich: Failure to launch, exactly. Exactly. 

Dr. Troy Fox : You got a lot of great ideas, but you kinda forgot to build the rocket or to push the button.

Dr. Michael Perusich: And, and how great are the ideas if you never implement them? Right. They're just words on paper or words in your head that go- don't go anywhere. This is something that we see a lot even with our clients sometimes, is, you know, maybe, maybe they come to one of our seminars [00:01:00] and... By the way, we have great seminars, mostly virtual seminars.

You'll love 'em. And they get some great ideas, but then they don't have any implementation strategy behind it, and so those great ideas just go into the memory banks and never get used. And so how do you build a practice? You have to implement. How do you grow a practice? You have to implement. How do you become more successful?

You have to implement. How do you set goals? We've talked about goals here recently. How do you set goals? You have to implement. How do you improve your staff? You've gotta implement. I mean, implementation is built into absolutely everything. 

Tech Notes No Action

Dr. Troy Fox : And it's amazing, nowadays we have all these cool tools like AI note-takers, right?

Right. And they haven't, they haven't solved the problem, because the problem is a lot of us are really good at taking notes at seminars and writing down all these great ideas, and we can't wait to tell our staff about 'em or our spouse or whoever, and that's where it [00:02:00] ends. And now we've got these AI note-takers, so we don't even have to take notes.

We just sit back and relax. 

Dr. Michael Perusich: Right. 

Dr. Troy Fox : We let the AI note-taker take the notes. It sends it into my in- my inbox and my email, and I never open it. 

Dr. Michael Perusich: Right. 

Dr. Troy Fox : I'm like, it's almost worse now than it was before when you actually took notes yourself, because now you're not even taking the notes. You're not even writing down these great ideas and getting excited about it.

It's in your head. You're thinking about it, "Man, that'd be really cool for my practice." And instead, we get 'em, they go into our email, and three months later they've still been unopened. And I, i- it's actually an epidemic. I, I 

Dr. Michael Perusich: think it is ... 

Dr. Troy Fox : and it's not just in chiropractic, it's in business in general, most of us have a failure to launch.

And the ones that are super successful, just a little caveat for those of you listening, those folks that are super successful, the ones that you wanna emulate, it's usually not that they have a better plan. It's usually [00:03:00] not that they use AI better than you do, or they somehow manage their money better than you do.

There are some cases where that's true, but in a lot of cases it's that implementation button, it's that failure to launch that completely unravels the whole process- Yep ... because now you're right back to business as usual. You didn't change a darn thing. 

Dr. Michael Perusich: Exactly. There's so much to unpack here. We need to take a quick break.

We are talking about the dangers of the lack of implementation, and so we'll be right back

Speaker: Affordable care shouldn't mean undervaluing yourself, but most chiropractors are still undercharging, especially when it comes to insurance allowances and cash patients with limited coverage. Chiro Health USA helps chiropractors charge appropriately, get paid well when insurance is available and still serve patients with no or limited benefits.

All through a compliant discount medical plan. The result, doctors stop undercharging, raise fees, and increase income by about [00:04:00] 20% without sacrificing care. That's not a discount strategy. It's a business strategy. Learn more at chirohealthusa.com

Dr. Michael Perusich: Okay, we are back. 

Human Change Needed

Dr. Michael Perusich: We're talking about implementation. And you know, Troy, as you were sitting there talking before the break I realized that implementation... So we got all this technology around us, right? 

But the actual act of implementation is still a very human Function 

Dr. Troy Fox : Yep 

Dr. Michael Perusich: And that's probably where we fail, is because w- we've, we got all this tech stuff around us and yet...

And you mentioned, like, AI note-taking and those kind of things and, and yet it's still up to us to be able to implement 

Dr. Troy Fox : And we're not doing it. And it, and maybe someday AI gets smart enough that we just go, "Here's my notes. Implement all this stuff." And there are probably people out there that go, "I already know how to do that."

Maybe some of the marketing stuff and... But for you to actually make a physical change to your practice or [00:05:00] make a physical change to yourself. Let's say that your verbiage with your patients is not where it should be, and you're at a seminar, and the speaker is talking about verbiage with patients, you know, like the, like the, you know, the doctor-patient talk in the room.

And you're like, "Oh my gosh, this is fantastic. These are all super cool." Like I was listening to a podcast the other day by Chase Hughes, if you've ever heard of that guy. Chase talks about human nature. He was an ex-CIA guy, I think. He talks about human nature and how you can direct humans to do certain things just with how you verbiage.

Sure. Super cool, but if I don't- 

Dr. Michael Perusich: It's called sales. 

Dr. Troy Fox : Yeah. If I don't im- if I don't implement any of that, guess what? I'm still getting the same darn result. So the problem is, like you said, very human, and we have to actually still do the work. Even if you got AI that can do 90% of it, the problem is you're the one in front of the patient, not the AI.

Dr. Michael Perusich: Yeah. AI can help you develop a plan maybe, but, Yeah ... here... I keep hitting my microphone. Here's the other aspect of it. Because [00:06:00] it's human, and because we get behind on actually implementing things, here's what's happened. We're in a massive change in the profession right now, and it's been happening for about the last three years.

Yeah. And I think part of the frustration and things that we feel in the profession right now are the fact that while this change has been going on, so few practices have actually implemented new and innovative strategies, and so now are behind the eight ball and are finding themselves struggling.

Yeah. And it's because the ideas have been floating around. I mean, we've been, we've been pushing out new, innovative ways to practice for three to five years now knowing that these changes were coming. What's one of the changes? The loss in insurance reimbursement. 

Dr. Troy Fox : Mm-hmm. 

Dr. Michael Perusich: Which is a blessing, but you also have to be a little innovative and change your practice.

So if you're hearing these ideas and you've been plugging in a- [00:07:00] and now you're finding yourself behind the eight ball, it's because you haven't implemented. That's that human point where you've gotta stop and take the time to implement. And what do we hear all the time, Troy? How much time do doctors think they really have?

Dr. Troy Fox : Very little time. And there are two type of non-implementers, by the way. Non-implementer group one is the one that says, "Wow, that's a great idea. I can't wait to do it," and they just don't do anything. Yeah. Failure to launch. The other ones are the ones that push back like a bull and say, "That won't work in my practice."

And 

Dr. Michael Perusich: they just stop. Can we call them the de-implementers? 

Dr. Troy Fox : The de-implementers. They're like- The 

Dr. Michael Perusich: de-implementers ... 

Dr. Troy Fox : they're like, "Nope, not gonna work in my practice. I'm done with..." And literally, they wipe the concept out of their head before they ever give it a chance- Yeah ... to ruminate or for them to even assimilate it to their practice and go, "What would it look like?"

Dr. Michael Perusich: Yeah. The practice down the road is implementing these strategies, and they're shooting the lights out. So y- the other thing that we hear all the time about implementation is, "Well, I can't take time to do [00:08:00] that." 

Dr. Troy Fox : Mm. "

Dr. Michael Perusich: Because that's gonna take time out of the practice. We're gonna have to close the doors and shut down for a couple minutes, and we're gonna lose patients."

I'm gonna call you out on that one, folks. Right. That, that just- it, it doesn't happen. There's a right way to do it, and you don't lose a single patient visit. And if you wanna know how, katsconsultants.com. Come find us and we'll tell you. Become a member and we'll tell you how to do it. But you, y- you've gotta take time to make change happen.

And I'm, I'm gonna use Apple Computer for an example. You know, when they first built the first computer, did they take time to build the computer? Sure. Obviously, duh, they had to. 

But then did that computer never get changed after that? No. Why did they keep innovating? Because there's competition.

Chiropractors, do you have competition? The answer is yes, and it's not just chiropractic, by the way. 

So just in business in general, you have to [00:09:00] keep innovating. Business dies when you stop innovating. Somebody said that. Maybe Jim maybe Warren Buffett, I'm not sure. But anyway- Apple Computer is so insistent about innovation that they literally have these think tank rooms where they, they go in and it's just...

They just start throwing out ideas, and there's no bad ideas. They just wanna see what sticks. And pretty soon, you know, you get down from the computers we used to have that took up an entire desk to these little bitty things called an iPhone- Mm-hmm. Mm-hmm ... which is a highly functioning computer that you can stick in your pocket.

That happened not by accident. That happened by innovation. And our profession seems to be kind of a de-implementer when it comes to innovation sometimes. You know, I still see practices sometimes that are running [00:10:00] the way they did 40 years ago, and they're crying, "Why is my practice down? I don't understand."

How do you not understand? And a pr- they probably... They're probably the doctors, Troy, that had the drawers full of notes from seminars that they never did anything with. And, 

Dr. Troy Fox : and instead what they do rather than, and, and, I hate to pick on some of you, but it's absolutely true. Instead of actually having somebody do some consulting or advisement that has a broad-based knowledge from a business standpoint and a chiropractic standpoint- 

Stop Racing to Bottom

Dr. Troy Fox : Just look down the street and go, "Oh, they're doing... Oh, okay, they're doing $21 new patient exams. If I do that, maybe I can be successful." Oh, my 

Dr. Michael Perusich: God, don't do that. And 

Dr. Troy Fox : literally we're just... it's a marketing run yourself into the ground gimmick. You and I have talked many times, the low price leader in your area may not always be the best option for patients, and they may not [00:11:00] be the ones that patients flock to.

You know, there's a really great example of this when... And I've used this example, so have you before. If I give you three options, and I'm gonna offer you three new iPhones. All right? I got one that's just the basic iPhone. Just doesn't even have an Apple on the back of it, it just says Apple on it. And then I got one that's got the Apple on the back of it.

Looks pretty legit. It doesn't look like it's a Chinese knockoff, right? It's got Apple on the back of it, and this one actually has an AI button on it that will answer your question. And then I got the super premium, which comes with a free case, three free months of, like, Apple 24/7 support a gold case.

It's engraved with gold. But man, that thing is, like, $4,000 more than the middle of the road one, and the bottom one is about 400 bucks less. So we're talking 1,200, $1,300 for the middle of the road phone. If I offer all [00:12:00] three of those to you, Mike- Which one would you pick o- just off the top of your head, psychology says which one are you gonna pick?

Dr. Michael Perusich: Well, I want the gold one, but- 

Dr. Troy Fox : Well, you want the gold one, but- 

Dr. Michael Perusich: But the biggest percentage of people will pick the middle one ... 

Dr. Troy Fox : they're gonna pick the middle one. So if you offer a low, low, low price, and there's somebody with a medium price, and then somebody that's really way out there, right?

They're like, "Oh it's $180 a visit to go to that chiropractor." And you're 140 and somebody's 39.99. Which one are most people gonna pick? Most people are picking the middle of the road because psychologically they believe that what? That you are probably

Dr. Michael Perusich: A better chiropractor The best value. And, a better chiropractor and the best value 

Dr. Troy Fox : And that's, that's unfortunate psychology. It is. The truth of the matter, 'cause if we offer a really low price for something, it affects people's judgment [00:13:00] decision that, like, maybe you're getting an inferior product and that's why it's so cheap.

Dr. Michael Perusich: Yeah, they base it on value. Totally. And here's the funny thing, that if you look at the, if you look at the studies on this, most of the time, yes, most people pick the middle option- Mm ... but more people pick the higher option than they do the lowest option. 

Dr. Troy Fox : Low, yep. 

Dr. Michael Perusich: So the lowest option just falls off the wayside.

So y- you, you can't choose the race to the bottom as an innovative factor to implement in your pr- in your practice. 

Dr. Troy Fox : That's not how you implement. It, and unfortunately- It's not ... and we see it a lot with chiropractors, and I just, I'm just like, oh, my gosh. Do you have to judge your market?

Absolutely you do. Yep. But judging your market and trying to drive yourself to the bottom, we've seen that especially in larger towns. And what I hear in a lot of cases, which is really unfortunate, I hear, "Well, if I don't offer a lower price, then they're just never gonna come to me. But if I offer the same price as the guy down the [00:14:00] road..."

Patients in larger cities will go chiropractor shopping. They'll go here and get the- Mm-hmm ... bonus deal, then they'll go there and get the bonus deal. Well, that's a small group of patients. I can tell you that I got patients that have been with me for years and years. I don't offer special pricing. You know- No

maybe once every three years, I'm like, "Hey, if you haven't been in in a while, here's..." You know. We'll do some- a little special every once in a while if it's been years, just to recapture some of our patients that have been gone for a while that need care. But I'm not gonna do anything that degrades my practice, and- 

Dr. Michael Perusich: We were the most expensive in seven counties, and- still the busiest. It, it's not about price. It's never about price. 

Dr. Troy Fox : So that's not an implementation strategy. The reason we- It's not ... got off on that is because we struggle with that one because it gets used a lot as an implementation strategy. Here is how I'm gonna make my practice successful.

Hit that button right there and give the $21 special. 

Dr. Michael Perusich: Yeah, because we think, if my practice is down I just, I'll just lower my prices for [00:15:00] a while, and it'll bring a whole bunch of people in. And it- Well, it doesn't really work that way. I- if your- Yeah ... practice is down don't waste your money, time, and energy, and money, again, on something that's just going to degrade your practice even further.

Spend your money on, on good quality coaching, and I'm not trying to toot our horn even though we're with- Kats Consultants, you can go to katsconsultants.com. But, uh, but go somewhere where somebody's going to help you implement, because I, and I'll get back to this idea, we hear a lot of doctors who have ideas.

They go to a seminar, they write a bunch of fun stuff down, great stuff, "This sounds perfect, I need to add this to my practice," but it never happens, and it's because you don't have somebody on your team helping you implement. And implementation strategies are one of the things that we do with clients all the time.

Mm. In fact, our whole platform of how we do seminars is about right now taking the information you just learned and starting [00:16:00] to implement it into your practice. Not waiting till Monday, not waiting till, everybody on the team is back from vacation. It's start doing it right now, and it's been hugely successful.

Dr. Troy Fox : I wanna throw out a theory here, and I think a lot of you will fall into this category. We've all been guilty of it at some point or another. Here's what happens with implementation. We go to a seminar, we get really great information. It takes time and effort to implement that, right? You have to have a strategy, you have to have a plan, you have to start working on it.

What happens is we get back, we go back into our practice, it's business as usual. Then we start seeing our practices drop off, because business as usual is just not holding, right? Right. It's not holding water. It's starting to go down. By the time you decide that your practice is down, it's been going on for months.

Yep. You can see the warning signs in your stats. Then what happens is you don't have time to implement those strategies that we talked about at the [00:17:00] seminar at that point because it's too late. Right. You've got the, you're at the critical point, so now what do you do? You reactively market. That's what everybody does.

It's human nature. It happens every single time. So our goal with you when you come into practice- With us is that when the seminar is over, the work begins. Yeah. And you go out and start to implement immediately, like Dr. Perusich said, so you don't end up in that daisy cycle where you end up, your practice drops off and you reactively market, practice drops off, you reactively market, over and over again till the time it doesn't work and you really panic.

Yep. And then you're like, "Oh my gosh, I'm underwater and I'm in trouble." Uh, I would tell you 90% of the time if I ask you what strategies em- you've employed over the last year, I'm gonna get the same answer. It's gonna be what I just told you. It's not gonna be that I did my homework and I went and I slowly and accurately and very methodically implemented what I learned in the [00:18:00] seminar.

So that is why you end up where you're at. And man, if you resemble that, you're the perfect person that just needs somebody on your board of directors to help you. 

Dr. Michael Perusich: Got it. 100%. And I'm gonna throw out one other thought here, And then it's and again, we hear this, we hear this sometimes. We hear people say, "My practice is now so down that hiring a coach sounds and feels expensive."

Okay, i- if I was your investment broker and you came to me and said, "Gosh, I've, I've only got $500 to invest," would you like me if I told you, "You can investment, invest it with me, but you're gonna lose it all"? Or would you like it if I told you, "You know what? Smart idea. Invest whatever you can, and here's what I'm gonna do for your money.

I'm gonna get you at least five times return"? Because that's what, that's what good coaching does. [00:19:00] Even within the first few months, we're gonna turn around and give you a, a four to five times return on your money. So it's not expensive, it just requires implementation of some strategies, but that's the whole idea of what coaching does, is it helps you implement those strategies that are gonna get you four times, five times, 10 times your return on that coaching fee in your practice and, and that's a good thing, right?

Dr. Troy Fox : And if you're gonna come along with us on this journey, be ready to work. Don't show up and think you're gonna absorb this through osmosis just because I'm talking to you and telling you, "This is what works in practice. Here's how our doctors have been successful. Here are the business strategies that we would like you to start with, step one, two, three."

And then again, failure to launch, failure to implement, failure to hit that button. To implement. You have got to come ready to work. Yeah. You gotta be ready to get with it. That means when you get home from your [00:20:00] practice at night, guess what? You're gonna spend a couple hours every evening- 

Dr. Michael Perusich: You have some homework

Dr. Troy Fox : on this. You got homework to do every night. Remember back when you were in school, you didn't quit at 5:00 and come home and eat dinner and watch sitcoms. Nope. You went in your room and studied. It is time to get down to it if you wanna get better in your practice. So if you wanna put a smile on your face You have to be ready to go to battle.

When you come to us, this is not all of a sudden, "Oh, I can just breathe easy and let everything go 'cause these guys are gonna handle it for me." We're on your board of directors. I'm not gonna come in and adjust your patients and talk to them. You are. 

Dr. Michael Perusich: You are. Yeah, and it, it's kinda funny. I was sitting here thinking, th- this is why I was smiling.

I'm sitting here thinking that, don't be like some of your patients who come in and think that I'm going to the chiropractor, and the chiropractor's gonna do all the work, and I don't have to do anything." And after four or five visits, they come back in and what do they say? We've all heard this.

"It's not working." "Well- Yeah ... are you doing this, this, and this at home?" [00:21:00] "Well, no. I thought I would just, you know, come in and just by osmosis," to use your word, Troy, it's perfect- Yeah ... "just by osmosis of going to see a chiropractor periodically that I would get better." No, it doesn't work that way. We give you the tools.

You put it to work, but we're gonna show you how to implement it. We're gonna make it as easy as possible. It's like we're just gonna give you extra money in your practice. 

Dr. Troy Fox : Isn't that funny- I get 'em mixed up ... that every- everything we've talked about up to this point requires effort, and that is the one missing component in a lot of cases, whether you've gone to a seminar and threw the notes in the drawer- Yep

Gone to a seminar and had AI take notes for you, spoken with us and heard what we... After we've dissected your practice, here's the big three key takeaways that I think you need to start with. Every one of those requires effort. So effort is pushing the button. When we first started talking to you today, we talked about pushing that button, right?[00:22:00] 

Dr. Michael Perusich: Yep. Gotta push it. 

Dr. Troy Fox : You gotta 

Dr. Michael Perusich: push the button. And, and it's not the easy button, 'cause there isn't one. 

Dr. Troy Fox : No. So to get the thing to launch, you have to push the button. Well, to push the button requires effort. That's why I kinda went on my little rant there about you being involved, because I have seen where I've sat down and talked to somebody, and you can tell the wheels are turning, but they are not gonna push the clutch and put it in gear.

And it's so disappointing because it's like- It is ... I know, 

Dr. Michael Perusich: okay, 

Dr. Troy Fox : you got through chiropractic school, right? Of course you did. You got through boards. Of course you did. You're a smart individual. Of course you are Why are you not putting the vehicle in gear? Sometimes it's because you're afraid that you're gonna fail.

Dr. Michael Perusich: Yeah. 

Dr. Troy Fox : Get that out of your vocabulary. Yeah. Get on out of here is, is what's that guy's name? There was some, uh, show on HBO or whatever Billy something on there. He's like, "Get on out of here." It's on a bunch of the memes on Facebook. I don't 

Dr. Michael Perusich: know. 

Dr. Troy Fox : Yeah. Yeah, you, you got, you got to put the work in.

You know- Yeah ... quit acting [00:23:00] like, well, gee, what happens if you fail? Oh my gosh, that didn't work. Well, what are we gonna do next time? Rather than, oh my gosh, it's the end of the world if I fail. Humans are so afraid of failure. 

Dr. Michael Perusich: You know, you remind me of this. I you were at the same homecoming.

Mm-hmm. But I had a classmate come up in between classes and pulled me aside and said "I don't know if you can give me some advice or what," and she starts crying. 

I'm like, "Oh my gosh, are you ill? What the, what's going on?" Sweet sweet person. 

Dr. Troy Fox : Mm. 

Dr. Michael Perusich: Great doctor. Yeah. But she's failing, she's failing in practice.

And s- and she's standing there crying and saying, I need help. I don't know what to do. My practice is just failing, failing, failing." And I said Doc," I won't say her name. "Well, Doc, w- why, why are you letting it fail?" 

Dr. Troy Fox : Mm-hmm. "

Dr. Michael Perusich: Give us a call. Let us help you." Guess what? Never called. 

Dr. Troy Fox : Mm-hmm. 

Dr. Michael Perusich: But she did fail.

Don't be one of those stats. We, we don't need that in our profession. In my [00:24:00] opinion, there's never been a greater time. I, I don't care how great the Mercedes '80s and the '90s were and all that, right now is the best time ever to be a chiropractor, and if your practice is down, and it's not doing what you think it should be doing, you may be caught in that whirlwind of not having been innovative enough and implementing some new strategies in your practice, and that may be why.

So invest in some good coaches. I can't say that enough. 

Dr. Troy Fox : You can make that change today. That's the great thing about it is even if your practice has sucked- Yep ... I'm gonna tell you, in the famous words of a guy named Kevin Kisner, he's a professional golfer and a hilarious dude. Yep. You know what he says about golf when you're playing golf?

You need to suck less. 

Dr. Michael Perusich: Yep. 

Dr. Troy Fox : 'Cause we're never... Here's the thing. You're never gonna reach perfection in practice, not in your own eyes even. You're never- No ... gonna reach perfection. So we wanna suck less, right? Let's be better at what we do, in other words. I know that's kinda harsh to say that, but I thought it was a funny phrase when he talked about golf- It is funny

'cause you can't [00:25:00] ever perfect golf. You can go out and shoot a 78- No ... one day, for the you guys that are golfers, and then you can shoot 88 the next day with the same attitude, and it's like- Yep ... I can never master this. We're never gonna master chiropractic practice, but we can suck less. We can suck less.

And we can do it because people help us along the way. Yep. Very much. So you gotta engage. You gotta push the button. So y- you're not gonna launch off the pad if you don't push the button. 

Dr. Michael Perusich: True. We gotta take one last break. We're talking about being innovative and implementing ideas and things in your practice and not getting caught up in the whirlwind of getting your practice so far behind that it starts to fail.

So we'll be right back.

Speaker 4: Patient numbers, dipping staff overwhelmed, and another marketing idea, promising the world, but delivering nothing. These pressures feel familiar to nearly every Chiropractic clinic today across the country. Chiropractors work hard, [00:26:00] yet many find themselves stuck. Balancing patient care with the nonstop demands of running a business.

That's where the real strain begins. Most clinics face the same set of hurdles, inconsistent new patient flow, operational bottlenecks, and the constant challenge of staying visible in an overcrowded digital space. National reports show that over 60% of clinics struggle with scheduling efficiency alone and even more lack of clear marketing strategy that reliably converts.

But the good news, these challenges aren't roadblocks. They're signals with the right procedures, smarter outreach and guidance built specifically for Chiropractic practices, clinics can turn daily stress into sustainable growth. Stronger clinics start with smarter strategies. Grow your practice with confidence.

Book your strategy session with Kats Consultants.

Push the Button

Dr. Michael Perusich: Okay, everybody, we are back and, uh, really just kinda closing out the show here. If you feel like your [00:27:00] practice is down, give us a call. It doesn't cost you a thing to give us a call. Let's talk about your practice. We do that for free. Why? Because we're chiropractors, too, and we've had great success in practice, and we just wanna help doctors.

It makes me sad when doctors are not doing as well as they could be or should be. So just give us a call. Um, you can go to katsconsultants.com. It's Kats with a K. And, uh, you can either schedule on one of our calendars right there on the website, or you can call the main number and, uh, Marisa will get you plugged into us.

So Troy, anything? 

Dr. Troy Fox : I feel like that Elon Musk would be proud of us today. It's like a SpaceX commercial. Get that rocket in the air. Hey, a lot of people said Elon couldn't do it, right? Did he ever say, "Gee, failure's an option"? No, I think he's a pretty hard driver, and I think we need to be harder drivers, too, and say, "You know what?

Maybe what I'm gonna do isn't gonna work, but I'm gonna give it my level best, and I'm not gonna sit here in neutral right where I'm at and hope that I don't get swept away by the current." Let's make 

Dr. Michael Perusich: it happen. Let's implement, [00:28:00] let's implement like Elon. 

Dr. Troy Fox : That's right. 

Dr. Michael Perusich: All right, everybody, we're gonna check out here.

So go to katsconsultants.com. Check us out. There's all kinds of free downloads and things on there, but go check out what we do. I wanna thank ChiroHealth USA for being one of our sponsors. Troy, thanks for being here as always today. We will see you next time. 

Dr. Troy Fox : Se