261 Chiropractic Coaching Is an Investment in Practice Evolution

This week’s topic: Success is not purchased. It’s engaged.

The KC CHIROpulse Podcast is designed for Chiropractic professionals ready to elevate their practice to new heights.  This week, the show is hosted by Kats Consultants’ coaches Dr Michael Perusich and Marisa Mateja, seasoned experts in Chiropractic business management.  This podcast provides invaluable insights and actionable strategies to help you create a flourishing and sustainable Chiropractic business.

In this episode, we discuss:

• Why Success Requires Engagement
• The Inside Kats Coaching Power Play of the week
• Turning Coaching into an Investment
• Watching your Implementation and Metrics
• …and so much more…

In each episode of KC CHIROpulse, we delve into crucial aspects of building a successful Chiropractic practice, covering topics such as establishing a strong foundation, adopting a patient-centric approach, mastering marketing techniques, achieving financial fitness, fostering effective team building and leadership, integrating technology and innovation, and navigating common challenges in the field.

Whether you're a seasoned chiropractor or just starting your practice, the KC CHIROpulse Podcast offers a wealth of knowledge and personalized practical advice to help you navigate the intricate world of Chiropractic business. Join us on this journey as we explore proven strategies, share success stories, and connect with industry experts to empower you in your pursuit of building a thriving Chiropractic practice.

Don't miss out on the latest insights and expert guidance. Subscribe now and unlock the secrets to taking your Chiropractic practice to the next level. Your success is our priority at Kats Chiropractic Business Advisors.

DISCLAIMER:  The information presented in this broadcast is for educational purposes only and is not intended to offer legal, investment, accounting, or medical advice, and represents the opinions of the speakers.  Seek the consultation of a professional for advice in those areas. And remember…your results using this information may be different than described.

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Transcript

261 Chiropractic Coaching Is an Investment in Practice Evolution

Success Requires Engagement

Dr. Michael Perusich: [00:00:00] Success is not purchased, it's engaged. Hi, everybody. Welcome to the KC ChiroPulse podcast, brought to you by Kats Consultants and Chiro Health USA. We are your guest hosts for today.

This is Marisa Mateja. I'm Dr. Michael Perusich. Marisa, welcome. 

Marisa Mateja: Thank you. 

Dr. Michael Perusich: This whole idea that, gosh, you gotta be... It's almost like a four-letter word in the profession. You gotta be engaged. 

Marisa Mateja: You gotta be engaged. You gotta be engaged, right? And you gotta, you gotta, you really have to be committed to your engagement almost- 

Dr. Michael Perusich: Yes

Marisa Matejaright? If you're not gonna be committed and you're not... coaching isn't magic. It just, it's not going to just- 

Marisa Mateja: No ... 

Marisa Mateja magic. It's people wanna learn, but you know, they think it's osmosis, and it, it's just not. That's just not the way it works. There has to be engagement, there has to be commitment, and there has to be work put in to make an impact on your practice.

Dr. Michael Perusich: Yeah. And doctors, it's no different than when we were in school. You know, you'd go to the bookstore and you buy the books for your class, and [00:01:00] did they just magically jump into your brain? No. You had to read them, you had to study them, and then you had to apply them, and you had to be engaged in the whole process all the way down to being able to pass your boards.

And that's what practice success really is all about, is you have to stay at that high, engaged level to succeed. Yeah. And e- we, and Marisa, we hear this all the time. You know, " I've tried coaching and it didn't work." Well, explain that to me. W- when you say you tried coaching. I joined, but they didn't come and make my practice successful."

No. You have to do it. Yeah. You have to take the principles, and the ideas, and the philosophies, and embed them into your practice and engage the entire practice, not just yourselves, doctors. It's gotta be your entire team, has to be engaged in the process of making it successful. 

Marisa Mateja: Yes. Osmosis doesn't work.

Dr. Michael Perusich: Osmosis does not [00:02:00] 

Marisa Mateja work at all. Absolutely. 

Dr. Michael Perusich: So- You can't sit in a room with us and just, and just- sponge all the information that we know. We can, we can teach you the information, but you have to engage in it. 

Marisa Mateja Yeah, you want your practice to grow and so you listen to a virtual seminar that we do, but you don't take notes, you don't use it to implement anything, you don't watch the follow-up classes, you don't go to the masterminds.

I, what, we can't make you do those things. It's like leading a horse to water, right? You're not gonna make them drink, it's the old saying. It's the same thing here. We can give you all the tools and all the knowledge and everything else, but you're the one that has to be ready to implement. So you have to be engaged and committed to get to implementation.

Dr. Michael Perusich: You have to apply it. 

Marisa Mateja: Well, I think that's it. Nice talking to you today. 

Dr. Michael Perusich: Thanks for tuning in. It's another impactful week. Yeah, I- [00:03:00] The best pieces of learning for 

Marisa Mateja: success. 

Power Play Insurance to Cash

Marisa Mateja: That is, it's just so important, okay, before we dive in, I wanted to start a new segment. 

And just real fast, uh, a little blurb about inside our Kats Coaching.

I thought we'd talk about, I'm gonna call it our power play of the week. Love it. And really dive into one of the practices we've been talking with and helping and what's happening in their practice. Mm-hmm. And I'll set you up to kinda talk about this just a little bit here. So the doctor was really struggling with declining insurance revenue.

Anybody else- Oh. Somebody- ... out there doing that? I mean, you'd raise your hand, right? Somebody 

Marisa Mateja: has declining insurance 

Speaker 3: revenue. Yeah, so they're- they're really struggling with this, and they were trying to figure out how and what do I do next to change the trajectory of declining revenue. So talk to us about what their action plan was that we created for them, and what is happening now, 'cause it's pretty great.

Dr. Michael Perusich: Yeah, so this [00:04:00] practice really was a little bit in trouble with where their revenue was. 

Marisa Mateja: Mm-hmm. 

Dr. Michael Perusich: Um, the clinic was really starting to come, uh, get upside down with expenses. And, um, so we, we helped them put together an action plan to really convert a lot of their insurance-based Revenue, former revenue into cash base.

So what do I mean by that? Doesn't mean we're playing a shell game or a cat and mouse game , with services, but really we showed them how to understand better what's reimbursed and what's not. And they were a clinic, which is, we see this quite a bit, that were kind of hiding behind insurance and letting patients believe that insurance was covering everything, and what wasn't covered, they were just writing off.

So we showed them a better way of pulling all those services apart and teaching patients the value of those services and the importance of them paying out of pocket for those services. And literally, within a couple of months, their [00:05:00] revenue was up 20%. And they couldn't be happier, and it's still growing today.

Marisa Mateja: It... You know, that's such a great story because we do, we hear this all the time. Um- All the time ... you know, I was on with a client, um, just this morning actually, who is struggling just a little bit with that. It's showing the value and being able to also be transparent with the patient about what their best options are.

And guess what? Sometimes it's just not insurance. So doing this helps build their credibility with their patients because they're being transparent. Yeah. It adds some really great value to what they do in their practice by- Yeah ... implementing some cash services. Oh, and guess what? They're really getting paid a little bit more because there's no extra money coming out of that cash side of the practice, right?

We're not paying someone to do the billing for us. We're not paying a clearing house. Yep. We're not waiting for the payments to come in. All of these things really add up to [00:06:00] more revenue. 

Dr. Michael Perusich: Yeah, and that, that clinic did have a very high overhead because the amount of insurance billing they were doing, and they are now in the process of cutting back on a lot of that overhead.

So even just that 20% increase in revenue is gonna wind up at a higher percentage to the bottom line- 

Speaker 3: Yep ... 

Dr. Michael Perusich: than where they were. So, it, it's really just understanding- business. It's understanding the insurance rules and showing you a different path than what the chiropractic model has always been.

Speaker 3: Yeah. Yeah. I, back to another phone call I literally just had, um, was a, a doctor who basically said, "What are you guys doing to help practices? I see so much rah, rah, rah motivation out there." And I said you won't find the rah-rahs with us as much," right? I mean, we still have motivation, don't get me wrong, but we're also [00:07:00] not gimmicky in it.

It's going to be true business knowledge, business growth, business nuts and bolts, whatever you wanna call it- ... that's gonna help you transform. 

Dr. Michael Perusich: Yep. 

Speaker 3: Yeah. 

Dr. Michael Perusich: Yeah. So we dig into the nitty-gritty, the behind-the-scenes, the, the underneath part that isn't always that interesting and sexy, but it's the part that drives your practice.

Marisa Mateja: Yeah. 

Dr. Michael Perusich: And the, again, the old model of chiropractic was when insurance had great reimbursement for us, we didn't have to really talk about the value of services and those kind of things. And it's changed, and that's one of the things that we do, is we keep up on the changing mindset of the consumer.

Yeah. And who's the consumer for us? It's the patient. And as that mindset changes, you have to change your practice, you have to change your methodology, you have to change how you present treatment plans, you have to change your patient communication. 

Speaker 3: Mm-hmm. 

Dr. Michael Perusich: And if you don't do that, you'll find yourself behind pretty darn quick in this [00:08:00] world.

Speaker 3: Yeah. Okay, well, that's a great Power Play of the Week. Um, I'm glad we talked about that. I think it's very, uh, relevant to so many people today. 

Coaching as Investment

Speaker 3: So going back to coaching is an investment- Mm-hmm ... it's not an expense let's talk a little bit about that, of why it is an investment for your practice's future and everything.

Dr. Michael Perusich: Yeah. And again, something we hear a lot, that, co- coaching seems expensive, or it seems like and it's ex- an expense. Or I've tried it before with another company, and it just was money out of my pocket. Mm-hmm. Coaching should literally be an investment in your practice in the sense of how does an investment work?

You put money into an investment with the hopes of getting back more, right? Mm-hmm. And that's how coaching should work. So whatever your investment is, you should be getting a return on that investment every single month, every quarter, every year. [00:09:00] And if you're not, then it's a couple of things probably happening.

Number one, it could be that you're with a coaching business that's just about information and motivation. Mm-hmm. And the application of that information and motivation is not connecting with you, or you're just not engaged in the process. And so, like again, like any investment, if ... Take an IRA, for example.

If you're not engaged in your IRA, meaning you're not putting money in every month and every year, then it's not going to grow like it could have. So you, you depress your ROI, your return on investment. If you are with a coaching group like, I don't know, Kats Consultants- ... and you actually apply the techniques and the, the information that we provide you, your practice should and will grow.

Yeah. And so now that expense that you paid out for your [00:10:00] coaching should come back to you five times, 10 times, or more. W- we have a lot of clients who get more out of it than that. And if it's not, then you probably aren't engaged in the process enough. 

Speaker 3: Yeah. I think your level of participace- participation in your practice is so important and I, I see that with some offices that they aren't engaged in what's happening in their practice, and then they're confused by why it's not performing the way they want it to.

But- Mm ... they don't invest in training and their employees. They don't spend the time to do virtual seminars. They don't spend the time to, you know, do all the things that we set up for them. The participation's what? Probably 70% of everything? 

Dr. Michael Perusich: Yeah, you can't, you can't show up to a track meet and get a trophy just 'cause you showed up.

Correct. You gotta run the race, and you gotta come in first to, to get the [00:11:00] big trophy. Yeah. And it, it's the same, it's the same thing. You've got to participate in the process. And i- if you don't, then your practice won't grow, and your coaching will just be an expense to you. And that's, that's not right.

That's not what coaching's designed to do. Coaching is designed to help you grow. 

Speaker 3: Yeah. 

Dr. Michael Perusich: It's not about the coaching company making money, it's about helping you grow. And, you know, at, at our company, the reason why we do that is because we had great success in practice, and we want to see the rest of the profession gain that same level of success.

And it drives me nuts at a time when, soapbox moment, at a time when, in my opinion, there's n- been no better time to practice chiropractic. Yeah. Right now is magic. I know there was the Mercedes '80s and the wonderful reimbursement years of the '90s and all that. I... Where we're at right now blows that away, blows it completely out of the water.

And yet I see practices not doing [00:12:00] well in today's marketplace, and it's always nothing works. That doesn't work. It's the patient's fault." It, and it's because you're not engaged in the right process. So it's not being engaged in just any process, it's gotta be the right one. And Marisa, you hit the nail on the head.

If you're not doing training and development with your entire team, doctors, I'm sorry, you can't carry the load by yourself. Your staff will pull you under if you don't keep them going along with you. 

Speaker 3: Yeah. You have to engage them in the process, and most people want to learn. Most people want- Sure

to grow with the company that they're with and, and move up the ladder, right? Well- 

Marisa Mateja: Yep ... 

Speaker 3: that's part of giving them the information and putting it in front of them to help them do those things. So- Yep ... I think that's incredibly important to get the needle moving in your practice, for sure. 

Dr. Michael Perusich: Yeah. It's huge.

It's huge. You can't win, you can't succeed in this profession without your team behind you 100%. 

Speaker 3: [00:13:00] Absolutely. 

Dr. Michael Perusich: You can't put a pitcher out, yes, I'm going to baseball here. You can't put a pitcher out on the field by himself and expect him to win games, unless he strikes out every batter.

But statistically, that's almost impossible. Yeah. So why do we have eight other players on the field? Because it takes a team to win. 

Speaker 3: Absolutely. 

Dr. Michael Perusich: It's the same thing in your practice. 

Speaker 3: Absolutely. I 

Dr. Michael Perusich: think we need to hear a word from our sponsors. 

Speaker 3: All right. Let's do it. 

Dr. Michael Perusich: And I need to kick this soapbox out from underneath me.

All right. Quick word from our sponsors. We'll be right back

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All through a compliant discount medical plan. The result, doctors stop undercharging, raise fees, and increase income [00:14:00] by about 20% without sacrificing care. That's not a discount strategy. It's a business strategy. Learn more at chirohealthusa.com

Implementation and Metrics

Dr. Michael Perusich: Okay, everybody, welcome back. We are talking about being engaged in the process of coaching, being engaged in your success. And without that engagement The world is just a big ball of information, but you gotta be in a position to take that information and create transformation out of it. Yeah. 

Speaker 3: Absolutely.

You know, I think we all have tons of information around us. Mm-hmm. It's what we- 

Dr. Michael Perusich: Google ... 

Speaker 3: do with it is the next thing, right? So that implementation factor is so important in everything that we do, including our coaching and our, our visits with our coaches, and the information that they give us, and those kind of things.

You have to be able to then say, "Okay, now I'm gonna take that information and we're gonna run with it." Mm-hmm. And one of the ways we try to set [00:15:00] our clients up is to go through virtual seminars four times a year, which you're like, "Okay, well, I do seminars everywhere," right? But ours also have strategic planning attached to them, and there's the implementation and learning factor that you share with your employees, and then you make a plan, and you work towards implementation.

So it's not just, I went to a seminar Saturday and I got some information. Now it's taking that information, making a plan with it and moving forward with it. But I think the key is we can set it up all day long, but you've gotta schedule it. You've gotta take time away from patients for four hours.

Oh my gosh, your practice isn't gonna go under in four hours, I promise. 

Marisa Mateja: No, it's not. 

Speaker 3: It's taking the four hours and using those appropriately to tha- take the information that you just learned and say, "What changes do we need to make in our practice? How do I execute these? How do, what do I do now?" [00:16:00] And it's being able to then make a plan with your whole team, you're not alone, doctors, with your whole team, and get them engaged in the process, and help with the implementation then of said information.

Dr. Michael Perusich: Yeah. And how many times have we been to seminars? You go to a seminar on a Saturday. You spend all day sitting there. You hear all this great information. You take some notes. You're all excited about it. Sunday morning comes around, you go to church, you for- forget about things. Now the sermon is in your head.

"Well, that was a really great sermon and I, I really wanna think about that today." And then by Monday you're looking at your notes from the seminar thinking, "I remember a couple of good things. My notes don't really make any sense." And guess what? Nothing happens with that information. 

Marisa Mateja: Yeah. 

Dr. Michael Perusich: So you have to be careful of seminars that are great for a moment.

Marisa Mateja: Yeah. 

Dr. Michael Perusich: And the way we've designed our seminars is we have built in the implementation strategy into it. So immediately you hear the information, immediately with your team you're starting to build those action [00:17:00] steps to make it happen. 

Speaker 3: And not just that, but then we have follow-up- talks for our mastermind sections after- Yep

the seminar to really help you with that. So I think it's important to block your time, make sure you're getting your team engaged, and make sure you're actually implementing those strategies that we talk about. I think those are incredibly important. 

Dr. Michael Perusich: Yeah, and I'm gonna, I'm gonna give away a big trade secret here for just a second.

In our last, uh, one of our most recent masterminds after a virtual seminar, we actually helped doctors build a 30-day implementation strategy to increase- Yeah ... retention in their practice. I mean- Yeah ... how amazing is that? How many of you out there are sitting there right now going, "Wow, my retention's terrible.

I guess I just need more new patients." W- that's the old model. That doesn't work anymore. So again, this is where we give you those tools so you build on today's business [00:18:00] principles. 

Speaker 3: Absolutely. So, y- you know, the next thing I would ask is how do we get the most out of our coaching then? We've already told you several things, but showing up prepared would be probably number one.

Dr. Michael Perusich: You gotta show up. 

Speaker 3: Yeah, you 

Dr. Michael Perusich: gotta show 

Speaker 3: up. Coach, 

Dr. Michael Perusich: You gotta make your coaching calls, and you gotta be prepared for your coaching calls. Yeah. 

Speaker 3: You 

Dr. Michael Perusich: know, and sometimes I hear this from clients, "Well, what do we need to talk about today?" We need to talk about your practice. This is your d- your, this is your time.

You tell me what, what isn't working. I'm not there. So you gotta show up prepared. If we tell you to go watch some videos in the training library, for example, go watch them. Just go watch them. Yeah. None of them are very long. Go watch them so you have that information so that when we have the coaching call, we can start creating the transformation with that information.

Speaker 3: Absolutely. And, and then the implementation follows all of those things. So it- 

Dr. Michael Perusich: Exactly ... 

Speaker 3: it, it's just you gotta do it. So- And 

Dr. Michael Perusich: you gotta know your numbers. 

Speaker 3: You gotta know your numbers. Oh, my [00:19:00] goodness. That's another pet peeve, right? So if you are not tracking statistics, and of course when we talk statistics, we're not talking about the four basic numbers that most people look at, right?

We have a 41-point spreadsheet that we follow and track different things on to really dig deep into what's happening in your practice. And I think- I think it's so important for people to understand that we can look at those numbers and see where things like communication is off, your report of findings isn't working.

Totally. I mean, it's amazing how much stuff that we can see just by looking at some of these numbers in your practice. So knowing your numbers goes a little deeper than just saying, "Well, I know what my top four are. I got new patients, I got p- patient visits, I got revenue." The, okay, great. But we need to look deeper into things- Way deeper

to find out where we need to work on these strategies and implementation [00:20:00] things at. So I 

Dr. Michael Perusich: think- And we need to look at the trend too, you know? 

Speaker 3: Trends, yes. 

Dr. Michael Perusich: Not too long ago, I was talking to a doctor, and they have a wonderful practice, but they don't know their numbers. And so we're working on understanding the numbers.

The number that they know is the amount of money that's in their checkbook. 

Speaker 3: Ooh, which could be dangerous. 

Dr. Michael Perusich: In their bank account. And at one point in our conversations the comment was made that, "Well, we're doing well because there's lots of money in the bank account." And I said, "Okay, but when I look at statistically your trend over the last year or two, I actually see that number going down.

Is that a good trend? Because if it keeps going down, at some point we run out of money in the bank account, right?" Yeah. It's going the wrong direction. And they had no idea that they were going in that direction. So we help you focus on the right numbers. 

Speaker 3: Yeah. 

Dr. Michael Perusich: And Marisa's absolutely right. You know, our profession has always tracked [00:21:00] services, collections, patient visits, and new patients and, and, oh, that completely irrelevant stat called- 

Speaker 3: I didn't even bring that up.

You notice I skipped that one ... PDA. Ugh. You 

Dr. Michael Perusich: see the smoke coming out my ears? 'Cause that statistic means nothing. So anyway, that's another podcast. But- When that's all you're focused on, and you hear this when we go to seminars, when we go to homecomings and those kind of things. I hear doctors saying, "Oh, you know, we see 400 patient visits a week.

Our practice is doing great." That doesn't tell me anything about your practice or your 

Speaker 3: practice. 'Cause you might be losing 350. 

Dr. Michael Perusich: Or I'll hear doctors say, you know, "Oh, we saw 85 new patients last month." Okay, that may be great unless your dropout rate is 95%. 

Marisa Mateja: Right. 

Dr. Michael Perusich: So, you know, then your practice is actually sinking and you're just working hard to make it sink faster.

So the stats, you gotta know the numbers because it's in the stats, when you analyze them correctly, that you really start to understand the business behind you and whether or [00:22:00] not you're successful. 

Speaker 3: Yeah, and so knowing all your numbers, it leads me into engaging your team because you have to know your numbers, but you have to also teach your employees what those numbers mean so they can help you watch for things.

If you're not bringing those people into the fold of your practice, the information you're gleaning from it, they can't help you. Right. You know, and that was one thing I think we did really well in our practice was everybody on the team knew exactly where we were, they knew what our goals were, they knew how we were gonna get there.

We talked about that stuff all the time, and then behind the scenes it was making sure that we're executing and we're getting all these things done, and evaluating whether or not it's working or not. Just for a funny, how many times did we evaluate how we had the layout done in the practice?

I mean, I think we rearranged our practice 100 times, just because we were trying to- [00:23:00] We were trying to make sure that our patients when they came in were getting in and out in an appropriate time factor, and that increased our ability to see more people. Little bitty things like that have to be in place, but if you don't include your entire team and you don't talk about those things and how we can make it better, and then trying something and then evaluating did it work, you don't know.

So I think there's so many things that we have to do and, you know, to get to the point of being able to say, "Hey, we're having success." 

Dr. Michael Perusich: Yeah, and I want to go back to rearranging the office for just a second. Part of, the reason why we would do that was because we were very sensitive to a couple of the statistical measures.

Speaker 3: Yeah. 

Dr. Michael Perusich: One of them is capacity. And in capacity, you can see where you're hitting your head against the capacity ceiling. [00:24:00] And it's at those points that if you don't make those slight little adjustments in the practice, whether it be the physical plan or your procedures or whatever, you, then you miss the opportunity to grow to the next level.

Marisa Mateja: Mm-hmm. 

Dr. Michael Perusich: And so those are the things if you're not watching the right things and- I- if you don't, and I guess this is part of the leverage of that coaching provides you, is having somebody on your team that, that understands the finances, that understands those statistical models and knows how to use them and how to read them, and how to help you interpret them in a way that helps you continue to grow to those next levels and beyond.

If you don't, then you're just in a process of trying to do it by trial and error, or not understanding, "Why were we up this month and we're down next month? What are we doing wrong?" And you can't figure it out. I, I don't ever understand why a doctor would want to have to spend so much [00:25:00] time trying to figure something out that somebody else could teach them in five minutes- Yeah

when you could have been in patient care creating more revenue. 

Speaker 3: Yeah. 

Dr. Michael Perusich: This is the leverage point of coaching. 

Speaker 3: And I think that last point would be ask questions. Ask more questions. Ask more questions. Just keep going with the questions. I see some of our clients, I mean, they come with a page full every single time that you talk, is- Yeah

they have their list of questions and they are ready to be like, "Teach me. I wanna learn. I wanna g- gain as much knowledge as possible." And then I've got some that show up and they, they don't have a clue what's going on in their own practice. So ask questions, and ask questions of your entire team. 

I can't stress that enough. I think that's really important, too because you're gonna learn what's not working if you talk to them. 

Dr. Michael Perusich: Yep. Yep. You know, and, and i- as the doctor in the practice, [00:26:00] when you're in patient care, you don't really know what's going on in the clinic around you. Mm-hmm. And, and you shouldn't know.

You should be able to just focus on, on patient care. But it's during those staff meetings, it's during those training sessions, th- those development times that you hear about these things, especially if you're asking the right questions, and that's where your team starts to grow because now you start getting a little bit better and a little bit better and a little bit better as a team, to the point where, you know, I, I know on our team, we got to the point where we could pretty much read each other's minds.

Oh, 

Speaker 3: for sure. There was three of us that could just look at each other and we knew what we were talking about before we said a word. 

Dr. Michael Perusich: Yeah. I still to this day call Marisa Radar. 

Speaker 3: That's funny. 

Dr. Michael Perusich: But y- y- those are such important things. So, you know, doctors, if you want to win in practice- [00:27:00] There are so many different components to it to win that you, you need somebody on your team, a good coach on your team, good coaching team on your team that can really help you through those hurdles, through those changing consumer mentality times, through the down economic times, through the changes in insurance and other healthcare laws.

And trying to keep track of that and grow a, a, a practice on your own is impossible. It's impossible. Yeah. And if you're trying to do that, you're holding yourself back. Absolutely. So you have to look at coaching, as long as you're engaged in the process, as an investment with a great return on investment.

Speaker 3: Absolutely. And growth isn't accidental. It's very intentional in what you do. When you join a coaching group, make it intentional. Do the training, show up for the events, do the things, get involved. You will see a return on that [00:28:00] investment if you are really engaged. 

Dr. Michael Perusich: Yes. So I think we need a- another word from our sponsors real quick.

We'll come back and kinda wrap things up. We're talking about success is not purchased, it's engaged in. So we'll be right back

Speaker 4: Patient numbers, dipping staff overwhelmed, and another marketing idea, promising the world, but delivering nothing. These pressures feel familiar to nearly every Chiropractic clinic today across the country. Chiropractors work hard, yet many find themselves stuck. Balancing patient care with the nonstop demands of running a business.

That's where the real strain begins. Most clinics face the same set of hurdles, inconsistent new patient flow, operational bottlenecks, and the constant challenge of staying visible in an overcrowded digital space. National reports show that over 60% of clinics struggle with scheduling efficiency alone and [00:29:00] even more lack of clear marketing strategy that reliably converts.

But the good news, these challenges aren't roadblocks. They're signals with the right procedures, smarter outreach and guidance built specifically for Chiropractic practices, clinics can turn daily stress into sustainable growth. Stronger clinics start with smarter strategies. Grow your practice with confidence.

Book your strategy session with Kats Consultants.

Wrap Up and Next Steps

Dr. Michael Perusich: Okay, welcome back. We have been talking about, uh, really a fun topic today and, and this whole idea of being engaged in your success is so important. Success doesn't happen by accident. We don't wanna leave it to that. We have too big of an investment in our businesses, in our practices, and we want to make sure that it's successful.

So the healthcare landscape is constantly changing. It's c- always gonna change. We're gonna have probably some more changes even just this year. [00:30:00] Reimbursement is doing what? Going down, of course, and probably gonna go down even more. So we've got to come up with new models to run a business, and that's what we do.

At Kats Consultants, we're constantly in think tank sessions figuring out what's the next best strategy. So we would never feed you stuff that worked 20 years ago. We're never gonna give you just an overdose of motivation and information. It's always going to be nuts and bolts that helps you be engaged in the process of your success.

Speaker 3: Absolutely. And, you know, you, you hit on something there. I just had a client tell me, uh, this, earlier this week that they were so happy that we made a point to update information often. Absolutely. And I can't tell you how many things just this week that I have updated and put out to make sure that we're staying on top of the newest, latest, greatest information for your practices.

So definitely something that we take [00:31:00] pride in and we want you to have so that you can build a great practice. 

Dr. Michael Perusich: Absolutely. So if you wanna learn more about what we do, go to katsconsultants.com and you can schedule a breakthrough session with us. We can talk about your practice. Uh, Marisa, tell 'em there's all kinds of downloads and information- Yeah

on there. 

Speaker 3: Lots of downloads, several example classes, um, several ways that you can plug in to find out more information. So just go to the website, and of course, if you have any issues or questions, reach out to us, schedule an appointment with us. There's a little button at the top that says, "Let's chat." Let's do that.

Let's jump on a call and chat. 

Dr. Michael Perusich: Awesome. All right, everybody. Be engaged in your practice because that's where success comes from. From all of us here at Kats Consultants, I wanna thank Chiro Health USA for being one of our sponsors as well. We will see you guys next time. 

Speaker 3: Thanks so much. See [00:32:00] ya.